1. What are the customers looking for?
1.1. Primary research (surveys)
1.1.1. Paper
1.1.2. Telephone
1.1.3. Online
2. customer feedback
3. What information does the company need in order to fulfill the value proposition and revenue model? How do you create it?
4. MoveIT Group 316
4.1. Value Proposition: To be the #1 moving company in the city of Vancouver through branding and efficiency in delivering customers contents to thier desired location.
4.1.1. What Information do we need?
4.1.1.1. Creating a secure database
4.1.1.1.1. Home sales
4.1.1.1.2. Partners
4.1.1.1.3. Suppliers
4.1.1.1.4. What type of region are we in?
4.1.1.1.5. Employees
4.1.1.2. surveys on customers
4.1.1.2.1. mail in survey with discount incentive to return
4.1.1.2.2. How can CRM help us?
4.1.2. Data
4.1.2.1. External
4.1.2.1.1. Canadian Census
4.1.2.2. Internal
4.1.2.2.1. Customer transactions
4.2. Revenue Model: Sales Revenue Model
4.2.1. Data
4.2.1.1. Sales per month
4.2.1.2. Cost of operations
4.2.2. What information do we need?
4.2.2.1. How do we increase sales?
4.2.2.1.1. What kind of relationship do customers want?
4.2.2.1.2. what kind of advertisements should we use?
4.2.2.1.3. should we start a rewards program?
4.2.2.1.4. How do we create value?
4.2.2.1.5. How do we improve our brand image?
4.2.2.1.6. How should I price my goods?
4.2.2.2. What are the cost of operations?
4.2.2.2.1. Trucks
4.2.2.2.2. Employees
4.2.2.2.3. equipment
5. Group 314
5.1. Value Proposition
5.1.1. Figure out type of investments the customers are looking for [ie. long term/short term]
5.2. Revenue Model
5.2.1. Figure out the income bracket of majority of the potential investors
5.2.1.1. Emphasize this in the subscription form
5.2.2. Status of the economy [ie. fluctuations/good investments]
5.2.2.1. Do market research with the use of application/programs
5.2.3. Ideal fee and subscription structure
5.2.3.1. Analyze competitors strategies and approaches
6. Group 317
6.1. Information Needed
6.1.1. Worker
6.1.1.1. What are their skills/strengths?
6.1.1.2. What field?
6.1.1.3. What kind of wage?
6.1.1.4. What is their expierence?
6.1.1.5. Do they want to work part time or full time?
6.1.1.6. Where do they want to work?
6.1.2. Employer
6.1.2.1. Position/worker needed
6.1.2.1.1. What division of the company?
6.1.2.1.2. What type of experience/personality are the looking for?
6.1.2.2. What kind of firm?
6.1.2.3. Company values
6.1.2.4. Location
6.1.3. Reveunue
6.1.3.1. How much customer is generating for us per year
6.1.3.2. How much employer companies are generating for us a year
6.1.3.3. Rate being charged
6.2. Data Needed
6.2.1. Worker
6.2.1.1. Worker Id
6.2.1.2. Location
6.2.1.3. Past # jobs (rated 1-5 on difficulty)
6.2.1.4. Previous wages
6.2.1.5. Skill testing/personality test
6.2.1.6. Levels of education completey
6.2.2. Employer
6.2.2.1. Employer ID
6.2.2.2. Location
6.2.2.3. Difficulty of job (rated 1-5)
6.2.2.4. Hours
6.2.2.5. Education needed
6.2.2.6. Hours
6.2.2.7. Number of workers
7. Group 311 Good Foods
7.1. value proposition
7.1.1. customer feedback
7.1.1.1. databases with shopping items and quantity
7.1.2. cutomers surveys on satusfaction and experience with the store and employees
7.1.3. market research
7.1.3.1. target statistics
7.1.3.1.1. advertisement
7.1.4. information on tracking systems and info on suppliers for better logistics to ensure quick and prompt delivery
7.1.5. inventory turnover ratio to observe how long food stays in the shelf in order to order new shipments of the good
7.1.5.1. New node
7.2. revenue model
7.2.1. database for all purchases. including costs and quantities
7.2.1.1. see which products are selling well and which are not in order to discontinue the ones that are not creating profits
7.2.1.2. demand and profit for each product
7.2.1.3. predict future trends
7.2.2. perform cost analysis and find the nonvalue added costs in order to remove them and minimize costs
8. Group 315
8.1. Value proposition: To provide patients with the best quality of health-care service and to keep their information confidential on all levels.
8.1.1. Revenue based on having excelent custoemr service - loyal customer base
8.1.2. whether patients prefer quick services or detailed service
8.1.2.1. Collect survey for patients if they prefer fast service or quality service
8.1.2.2. Checkup vesus a detailed examination
8.1.2.3. Talk with customers face to face and understand what they are looking for when coming to the clinic
8.1.3. Secure Database
8.1.3.1. Patient information kept completely confidential - makes customers feel safe and comfortable
8.1.4. Supplier information: how long it takes to get prescriptions and what variety of prescription each supplier offers - new drugs and treatments available - give the patients the best drugs available
8.1.4.1. would need a database linked to suppliers
8.1.4.2. New node
8.1.4.3. Seasonal information: doctor will want more cold medicine and flu shots available during Winter when colds are more common - supplier will need to know ahead of time that demand will increase depending on season
8.1.5. Reminders about checkups and if yearly tests need to be done
8.1.5.1. Database up to date - email reminder or phone call to patient to remind them
8.1.6. Individual patient information - develop a strong personal relationship so that the customers feel comfortable
8.1.6.1. Use CRM - Operational Front Office: for secretarial purposes when the patient initially walks in the door- can update doctor before examination.
8.1.7. Find out what your customers think of the service
8.1.7.1. Customer Feedback - through word and observation
8.1.7.1.1. Monitor conversations in clinic - if patients seem impatient or frustrated with the service - not satisfied or vice versa
8.1.7.1.2. Surveys
8.1.7.1.3. Observed patients while in the office
8.1.7.1.4. Talking directly with patients - individual feedback
9. Group 312: MoveIT
9.1. Value Proposition
9.1.1. How can we ensure that these values are instilled?
9.1.1.1. Costs
9.1.1.1.1. Supplier
9.1.1.2. How to manage time?
9.1.1.2.1. Best possible time management system
9.1.1.2.2. Should they get rid of their traditional paper based file system?
9.1.1.3. How to ensure safety?
9.1.1.3.1. What kind of skills/training/certification/public records do employees need to have?
9.1.1.4. How to track how well the value propositions are being fulfilled?
9.1.1.4.1. Customer feedback
9.2. Revenue Model
9.2.1. Raw Data
9.2.1.1. Sales Logs, Customer Database
9.2.1.1.1. When is our peak season?
9.2.2. How to maximise profits
9.2.2.1. Know who our target market is
9.2.2.1.1. Where are they located?
9.3. How to Create
9.3.1. Take all data and analyze
9.3.1.1. find best method to implement
10. Group 318
10.1. Personal Patient Information
10.1.1. Name, Address, Home and Cell phones, employer, insurance company, credit card information
10.1.2. Medical records
10.1.2.1. Alergies, medical conditions
10.1.2.1.1. List of medications (Past and current)
10.1.2.2. Records of previous visits and procedures
10.1.2.2.1. Details, including duration of visit, physician seen and services required
10.1.3. Personal computers for physicians
10.1.3.1. They can use the computers to access up to date medical databases that document trends in diseases and provide the most up to date treatment options
10.2. Service Statistics
10.2.1. Segmentation of market into various categories
10.2.1.1. Age
10.2.1.2. Type of appointment (emergency, check up etc)
10.2.1.2.1. New node
10.2.1.3. Potential health risks calculated based on lifestyle e.g. smokers and heavy drinkers could be categorized as a higher risk for heart disease
10.2.1.4. Duration of visit can help us with more efficient bookings by balancing the load of physicians and decreasing wait times (increased patient efficiency)
10.2.1.5. Knowing our customers and their needs can allow for more effective direct marketing campaigns
10.2.1.6. We need to ensure our staffing levels are appropriate to the projected consumer demand
10.2.2. Peak service hours
10.3. Patient Relations
10.3.1. Customer service centre
10.3.1.1. Contacts patients via e-mail, phone, text or mail to remind and suggest upcoming appoitments
10.4. Revenue Model:
10.4.1. pharmacy(goods)
10.4.1.1. top selling medication brands
10.4.1.1.1. top selling equipment brand (for example walker)
10.4.2. clinic (services)
10.4.2.1. medical record
10.4.2.1.1. making sure we have information of the latest equipments available on market (possibility of upgrade)
10.5. value proposition
10.5.1. clininc
10.5.1.1. segmentation of our market
10.5.1.1.1. information on efficiency and quality of service
10.5.2. pharmacy
10.5.2.1. information for tracking inventory (for effecient inventory management to ensure our exceptional service) we want to mke sure we always are fully stocked
10.5.2.1.1. data that would track the list of medications a patient is taking and refills available to quickly fill their order ( it can also be delivered to their apartment)
10.5.2.2. for pricing the product we need information about our competition´s prices
11. Group 319
11.1. Personal data from employees
11.1.1. skill profile
11.2. employee info
11.2.1. job info
11.2.2. contract info
11.2.3. pay range
11.2.4. records of hours assigned/worked
11.2.5. contract details
11.2.6. rating classifications/employee bu different skill levels
11.2.6.1. CRM
11.2.6.1.1. Feedback and report
11.2.6.1.2. expectations/hopes/demands of students matched with their education profile
11.2.6.1.3. history of employment
11.2.6.2. employer companies
11.2.7. marketing
11.2.7.1. web site statistics
11.2.7.2. ratio of visits vs. employee hiring
11.2.7.3. referrals and how they get to us
11.2.7.4. past contract
11.2.7.4.1. get data from companaies
11.2.7.4.2. companies best experienced employee's profile
11.3. we could also ask our partner companies/employees contracts and data of employees finishing contact time
11.3.1. to acquire new customers
12. Group 320 GoodFoods
12.1. Since our company is based on a sales revenue model, in order to predict revenue and future customer demand to adjust the inventory levels accordingly and delight our customer, we need information about:
12.1.1. cx
12.1.1.1. - profile - price elasticity - average purchase volume
12.1.1.1.1. Data Collection
12.1.2. Supplier
12.1.2.1. -average delivery time - reliability of company's organic status - unit price per product
12.1.2.1.1. Data Collection
12.1.3. Inventory
12.1.3.1. - Inventory turnover - product demand
12.1.3.1.1. Data Collection
12.1.4. Competitors
12.1.4.1. We need information about market prices, in order to ensure consistency between set prices and value premium offered to customers.
12.1.4.1.1. Data collection
13. Sold Amount x N% (comission) = Revenue
14. Group 301 MoveIT
14.1. Economic fluctuations
14.1.1. Current state of the housing market
14.1.1.1. Which areas have the most housing transactions, should we allocate more resources in that area?
14.2. Getting the information
14.2.1. Use of Analytical CRM
14.2.1.1. Gives us insight to recent trends in the industry,, find needs of customers
14.3. Value proposition
14.3.1. What do the customers want?
14.3.1.1. Students
14.3.1.1.1. Surveys
14.3.1.1.2. Word of mouth
14.3.1.1.3. How much are they willing to pay for a moving service?
14.3.1.2. Immigrants
14.3.1.2.1. Immigration center, community center
14.3.1.2.2. Do they have any special demands that are different from local customers?
14.4. Seasonal fluctuations
14.4.1. Research on seasonal move-in volume
14.4.1.1. Students - September, Janurary
14.4.1.2. What type of customers would move during off-season times?
14.5. Revenue Model
14.5.1. How many employees to hire and how many trucks and equipments to use?
14.5.1.1. Employees
14.5.1.1.1. Level of training
14.5.1.1.2. Efficiency
14.5.1.1.3. If targeting immigrants, language skills would be needed
14.5.1.2. Equipments
14.5.1.2.1. How long does it take to complete one project?
14.5.1.2.2. Efficiency
14.5.1.2.3. Gas price
14.5.1.2.4. Safety and insurance
15. Group 302: Good Foods
15.1. Economic Fluctuations
15.1.1. information about price of vegetables and fruits
15.2. Value Propsition: How can we meet the needs of Customers by selling organic foods by selling products at a lower price?
15.3. How do we get information?
15.3.1. AnalyticalCRM will give us information about various trends and changes in the industry. In this case it isthe food industry
15.3.2. To determine information about price of vegetables and fruits, we need to look at economic fluctiations
15.3.3. Take into account seasonal changes
15.3.4. We must analyse competitor information, especially other organic companies to see how to change our strategies
15.3.4.1. Porter's Five Forces
16. Group 303 - VanRealty
16.1. Value Proposition
16.1.1. What's the best way to exceed customer's expectations?provide best customer satisfaction?
16.1.1.1. preferencial data(what they like)
16.1.1.2. How do we get it?
16.1.1.2.1. developing client relationship through personal conversation, meetings
16.1.1.3. knowing how competition is doing and how we are going to exceed.
16.2. Revenue Model
16.2.1. Transaction fees
16.2.1.1. selling our service helping people buying it
17. Group 304-VAnalyst
17.1. Value Proposition: To provide "Simple Financial Help" in order to grow our customer's wealth while planning for their future
17.1.1. Thourough Product information
17.1.1.1. Brochures
17.1.2. Financial Policy information
17.1.3. Customer need identifier
17.1.4. our competitors
17.1.4.1. Their market offering
17.1.4.2. Prices
17.1.4.3. Targeted customers
17.1.4.4. New node
17.1.5. Market knowledge
17.1.6. Customization
17.1.6.1. Via Customer's demographic etc.
17.1.7. Appropriate customer loyalty incentives
17.1.8. Way of keeping track of clients, and organizing them
17.1.8.1. MIS technology
17.1.8.1.1. CRM ie. Talisma, Akcelerant
17.1.8.1.2. Client ID + Member card
17.2. Revenue Model
17.2.1. Commission based on returns
17.2.1.1. need to determine a measure of performance
17.2.2. Decide on fee structure
17.2.2.1. Through research of competitors
18. Group 305: VanRealty
18.1. Value Proposition
18.1.1. Our competitors' data
18.1.1.1. Clientelle
18.1.1.2. Supply Chain
18.1.1.3. their market strategy
18.1.1.4. Competitive Advantage
18.1.2. "Selling houses with the least hassles"
18.2. Revenue Model
18.2.1. Support Activities
18.2.1.1. investing into new information technology
18.2.1.1.1. expands clientelle
18.2.1.1.2. improves internal processes
18.2.1.1.3. to provide the best customer service possible, 24/7
18.2.2. Primary Activities
18.2.2.1. Operations
18.2.2.1.1. Name and ID of Clients
18.2.2.1.2. Length of relationship with client
18.2.2.1.3. Length of time it took to sell each house
18.2.2.1.4. average housing price in the neighborhood
18.2.2.1.5. Agent rankings in our firm
18.2.2.2. Marketing and Sales
18.2.2.2.1. Housing demand in neighborhood over the last ten years
18.2.2.2.2. # of houses currently offered
18.2.2.2.3. # of open houses available
19. G 307 VanRealty
19.1. Value Proposition
19.1.1. Lowest broker fee, lowest price
19.1.1.1. Data required
19.1.1.1.1. Constantly connected to other firms comission rate
19.1.2. It's all about the customers satisfaction
19.1.2.1. What's hot on the market
19.1.2.2. What's the trend
19.1.2.2.1. Where's the money?
19.1.2.2.2. What the popular listings
19.1.2.3. Reference chain
19.1.2.4. Client base
19.1.2.4.1. Who are the customers and what do they need?
19.1.2.5. System where a customer can communicate with the company
19.1.2.5.1. Similar twitter platform
19.2. Revenue Model
19.2.1. Portion of selling goes to agent
20. Group 306 City Workforce
20.1. Looking to hire
20.1.1. Set of criteria
20.1.1.1. education level
20.1.1.2. Length of contract
20.1.1.3. type of job
20.1.1.3.1. field or division
20.1.1.4. how much willing to pay
20.1.2. Their billing information
20.1.2.1. Transaction fee
20.2. Looking to be employed
20.2.1. education level
20.2.1.1. certification
20.2.2. Picture verification
20.2.3. Identification information
20.2.3.1. name
20.2.3.2. social insurance number
20.2.3.3. If needed - Visa or Work Permit
20.2.4. Special Skills
20.2.4.1. e.g different languages spoken
20.2.5. Previous work experience
20.2.6. References
20.2.7. how much need to get paid
20.2.8. Billing information
20.3. internal costs
20.3.1. cost of firewall/protection of online information
20.3.2. website maintenence
20.3.3. running the website cost
20.3.4. how much each client is profiting us
20.3.4.1. build crm
20.4. Value Proposition
20.4.1. being able to accurately match the employer to the employee to generate the most utility
20.4.1.1. match time period needed (is it a seasonal job?)
20.4.1.2. has the right skills to do the right job
20.4.1.3. Is legal to work
20.4.1.4. type of pay willing to give/willing to get
20.5. Competitors
20.5.1. which target market they're focusing on
20.5.2. what is their cost structure
21. Group 309 - MoveIT
21.1. Value Proposition
21.1.1. To provide superior quality and security while maximizing profit
21.1.1.1. Info
21.1.1.1.1. What is the age range of our current customer base? What percentage of customers are immigrants? How profitable are each of our target segments? What is the peak season? How many customers are in that season? What packaging do we need to protect a customers objects? How much are these wrappings? Do we need different resources in the winter/summer (better tires/insulated packing)?
21.1.1.2. Data
21.1.1.2.1. Profit per transaction Price of customized packaging
21.2. Revenue Model
21.2.1. Data
21.2.1.1. Sales per month Season fluctuations Number of employees Number of trucks
21.2.2. Info
21.2.2.1. How many sales were from referrals? How did they find out about our service? Know competitors pricing How many workers are needed? How many trucks are needed?
22. Group 310 - CityWorkforce
22.1. Competitors' Data to better compete and know market situations
22.1.1. Linkeedin
22.1.1.1. Join fee
22.1.1.2. their strengths and weaknesses
22.2. Data collected through online submission and resume evaluation
22.3. Value Proposition: Offing the greatest number of quality short term employees connected to the greatest number of employers. Expanding this with multiple matching algorithms and a remote work capability to expand the network
22.4. Revenue from Connecting Employees to Employers
22.4.1. Info about Employee
22.4.1.1. Skills and preferences of potential employees
22.4.1.2. Personality of potential employees to better match the jobs
22.4.1.3. Rating of the employee (by past employers)
22.4.1.4. How much they're willing to work
22.4.1.5. Wage requirements
22.4.2. Info about Employer
22.4.2.1. How many employees are demanded
22.4.2.2. What skills and qualifications they're looking for
22.4.2.3. What personality types are the best match for that work environment
22.4.2.4. Rating of the employer (by past employees)
22.4.2.5. What they're willing to pay
22.4.2.6. Employment Period
22.4.2.7. Weight and binding constraints for skills, experience, personality. Could be a rating by category.
23. Group 308
23.1. Revenue Model
23.1.1. Target Marketing
23.1.1.1. Advertising to focused markets, focusing on certain aspects, maybe getting access to consumer groups email addresses through some sort of loyalty group on the internet
23.1.2. Mass Marketing
23.1.2.1. Advertising across the entire market, broad focus, in public areas. Consistent brand image across the etnire marketing scheme
23.1.3. Sales Revenue Model
23.1.3.1. Revenue will be focused across the sales of individual products, no other revenue will be coming in. The sales can come in through online or through retail
23.1.4. One to One Marketing
23.1.4.1. Maybe creating a loyalty program and allow us to understand what the individuals are buying, and infleuncing them to buy other products, if they haven't been to a store for a long time, maybe offer incentives such as discounts to ask them to come back again to the store.
23.1.5. Advertising Revenue
23.1.5.1. Offering featured products, increasing revenue through advertising or even affiliate revneeue model, where the product of the featuared product gives us revenue based on how many we sell, so more aggressive marketing on top of the margins already. Like a commission based system
23.1.6. Affiliate Revenue Model
23.1.6.1. Referring to another shop, and getting a revenue based on that if we don't have the product. Could loose customers but we dont have that product in the first place, our loss could be negligible. Just an idea
23.2. Value Proposition
23.2.1. Customer feedback
23.2.1.1. - Review comment cards - know what they want and need - evaluate what is valuable to them - Try to predict demand through pre orders online
23.2.1.2. Monitor online conversations - why customers choose to buy our goods; how we can keep them - why customers do not use our products and how we can attract them
23.2.2. Market Research
23.2.2.1. Segment market according to psychographics, allowing us to predict how they will respond to a given set of marketing tactics. For example: teenagers who are in school: how they will respond to organically grown foods
23.2.2.2. Secondary research - online surveys that have already been conducted - Look at competitor's websites such as superstore or walmart, blogs, and see what their strategies are
23.2.2.3. Internal Data - Data from customer purchases - Review & predict trends
23.2.2.4. Price of competitors - how we can justify our prices - How we can justify VALUE that our prices may bring to customers
23.2.3. Target the right market
23.2.3.1. Segment market
23.2.3.2. analyze how profitable each segment is
23.2.3.3. Differentiate and position 'organic foods' from its competitors. This will enable us to target a particular market
23.2.3.4. Information about the needs of customers, if their needs align with our strategies