Landing Page Process

1. 1. Goal Identification

1.1. Summary Sheet

1.2. Purpose of Page

1.3. Messages

1.4. Target Audience

1.5. Inspiration

1.6. Templates

1.7. Goals

2. 2. Scope Definition

2.1. Features

2.2. Length

2.3. Links to/from Pages

3. 3. Content Writing

3.1. Written Content

3.2. Key Phrases / Key Words

3.3. SEO

3.4. PDF links

4. 4. Visual Elements

4.1. Brand Guidelines (See 1.)

4.2. Images, Videos

4.3. Templates

5. 5. Review

5.1. Internal Review

5.1.1. Checklist

6. 6. Testing

6.1. A/B

7. 7. Launch