Gamification 101: An Introduction to the Use of Game Dynamics to Influence Behavior

1. The Building Blocks of Gamification

1.1. successful experience

1.1.1. Game Mechanics Motivate Behaviors

1.1.1.1. Points

1.1.1.2. Levels

1.1.1.3. Challenges

1.1.1.4. Competitions

1.1.1.5. Leaderboards

1.1.1.6. Virtual Goods

1.1.2. Game Dynamics Satisfy Desires

1.1.2.1. Reward

1.1.2.2. Status

1.1.2.3. Altruism

1.1.2.4. Competition

1.1.2.5. Self-expression

1.1.2.6. Achievement

2. Bunchball and Nitro

2.1. Bunchball

2.1.1. is the leading provider of online gamification solutions

2.2. Nitro

2.2.1. enables you to track and reward participation across the Internet by adding game mechanics to your websites

3. Gamification Defined

3.1. Game Mechanics

3.1.1. The various actions that are used to “gamify” an activity

3.2. Game Dynamics

3.2.1. the result of desires and motivations

3.3. The overall goal is to engage with consumers and get them to participate,

3.4. important and powerful strategy for influencing and motivating groups of people

3.4.1. applies the mechanics of gaming to non-game activities.

3.4.1.1. to change people’s behavior

4. Business Value

4.1. How it works

4.1.1. Tracking Statistics Drives Participation

4.2. Why it works

4.2.1. If you can get people to participate and engage, your business win

4.3. Use Cases of Gamification

4.3.1. Building and activating a community of members or fans

4.3.2. Building your brand

4.3.3. Driving engagement and loyalty

4.3.4. Motivating behavior