What is the qualitative research?

1. Characteristics

1.1. Purpose

1.2. Reality

1.3. View point

1.4. values

2. Quialitive research method

2.1. One-one interview

2.2. Focus grups

2.3. Ethnographic research

2.4. Case stady research

2.5. Record keeping

2.6. Process observation

3. Concepts

3.1. Seek to explain why and how a decision is made.

3.2. Qualitative research seeks to explore human experiences in order to understand the reasons behind the behaviour and meanings embedded in those experiences. (Holland and Rees, 2010).