Ideation
por A Nashoo
1. Initial Brainstorming
1.1. Research
1.1.1. Design Knowledge
1.1.1.1. Readings
1.1.1.2. Design Educations Sites
1.1.2. Competitor Insurance sites
1.1.2.1. Quote Lodgements
1.1.2.2. Reviews
1.1.2.3. Using Site/AI available
1.2. Initial Ideas
1.2.1. Previous exploration/successes
1.3. Notes
2. Mind mapping
2.1. Brief
2.2. Policy Document
2.3. FAQ
2.4. Excess
2.5. Excess Info Guide
2.6. Goals/Needs
2.6.1. Persona 1: Same
2.6.2. Persona 2: Lauren
2.7. Script
2.7.1. Multiple Iterations
3. SCAMPER
3.1. Substitute
3.1.1. Tech/Level/Attitude
3.2. Adapt
3.2.1. Disclosure Statement/Purpose/Context
3.3. Put to Another Use
3.3.1. Use/Business/User/Generalised
3.4. Combine
3.4.1. Language Decoder/Excess Scenario/Quiz Bot/Budget Manager/Claim Creator
3.5. Modify
3.5.1. Speech/Tech/Colour/Type
3.6. Eliminate
3.6.1. Language Point/Inclusion Point