Research

Create a Competitive Analysis / SWOT to position your company in the market

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Research por Mind Map: Research

1. Quantitative Research

1.1. Seeks facts regardless subjective states.

1.1.1. It is objective.

1.1.2. The data is considered fromt the "outsider perspective"

1.1.3. Assumes a stable reality.

2. Qualitative Research

2.1. It is naturalistuic and uncontrolled.

2.2. It is subjective

2.2.1. The data is considered from the "insider perspective".

2.2.1.1. It is descriptive and discovery oriented.

2.2.2. Assumes a dynamic reality.