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Social Insight is Taking Advantage of Big Data on social networks
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Mell Sakura
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Social Insight is Taking Advantage of Big Data on social networks
por
Mell Sakura
1. Big Data Definition: The volume of data collected, its variety & the speed with which it is updated.
2. Social Big Data an essential skill for your marketing strategy
2.1. Social networks are undoubtedy the best informed advertising platforms that can existed
2.2. Personalization
2.3. Micro-targeting
2.4. Anticipation of reaction
2.5. Performance monitoring
2.6. Optimization of advertising campaign to address customers and prospects really concerned.
3. Better evaluation of marketing actions : influence and performance
3.1. Direct interaction between torand and users social networks to obtain precious information
3.2. Helpful identify influencers within the community that interest with you
3.3. Twitter for responsiveness
3.4. Instagram for brand influence
3.5. Food & Beverages to build a relationship over time
3.6. LinkedIN for business to business BUT also objectives individual linked to your activity
4. Social network an inexhaustible sources of big data
4.1. Use provide an infinite amount of information, consiously or not
4.2. Provide API developers to customize the analysis tools according to their needs
4.3. Powerful tool for knowing the customers and the prospect of a brand
5. Social insights for better knowledge : Targeting and Personalization
5.1. Allow person better understand and better target
5.2. Campaign
5.3. Marketers need to look for in content and interaction in social networks
6. Improve customer relationship and reach new prospects
6.1. To reach the potential followers and customers
6.2. Help them improve their relationship with customer
6.3. To reach people who interested the product or services
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