Creative Idea Generator

1. New Geographies

1.1. Local

1.2. Global expansion

2. New Channels

2.1. Internet

2.2. Distribution

2.3. Indirect

3. New Customer Segments

3.1. Microsegmentation of current segments

3.2. Unpenetrated segments

3.3. New segments

4. New Business

4.1. New-to-world-needs

4.2. New substitutes

4.3. New models

5. New Value Chain Steps

5.1. Forward integration

5.2. Backward integration

5.3. Sell capability outside

6. New Products

6.1. Next generation

6.2. Support services

6.3. Complements

6.4. New to world