QUALITY
por Jill Brabant
1. PERCEPTIONS
1.1. GOODS
1.1.1. NEED MET
1.1.2. WANT
1.1.3. PRICE
1.2. SERVICE
1.2.1. CUSTOMIZED
1.2.2. PRICE
1.2.3. DESIRABILITY
1.1.1. NEED MET
1.1.2. WANT
1.1.3. PRICE
1.2.1. CUSTOMIZED
1.2.2. PRICE
1.2.3. DESIRABILITY