1. Marketing
1.1. Marketing Environment
1.1.1. STEEPLE
1.1.1.1. Social
1.1.1.2. Technological
1.1.1.3. Economic
1.1.1.4. Environment
1.1.1.5. Political
1.1.1.6. Legal
1.1.1.7. Ethical
1.1.2. Macro Environment
1.1.3. Micro Environment
1.1.4. Strategic Objectives
1.1.4.1. Ansoff
1.1.5. Competitive Positions
1.1.5.1. Porter's 5 Forces
1.2. Market research
1.2.1. Types
1.2.1.1. Quantative
1.2.1.2. Qualitative
1.2.2. Guidance
1.2.2.1. Code of Ethics
1.2.2.2. Code of Conduct
1.2.3. Planning
1.2.4. Preparation
1.3. Marketing Mix
1.3.1. Price
1.3.1.1. Strategies
1.3.1.2. Creating Value
1.3.2. Place
1.3.2.1. Distribution
1.3.3. Product
1.3.3.1. Types
1.3.4. Promotion
1.3.4.1. Communication
1.3.5. Process
1.3.6. Physical Evidence
2. Design
2.1. Product
2.1.1. Asthetics
2.1.2. Reliability
2.1.3. Durability
2.1.4. QFD
2.1.5. 4-step process
2.1.5.1. Design Factors
2.1.5.2. Process Choice
2.1.5.3. Layout Choice
2.1.5.4. Detailed Design
2.1.6. Single-Piece Flow
2.2. Service
2.2.1. Organisation
2.2.2. Experience
2.2.3. Operation
2.2.4. Value
2.3. Design Thinking
2.3.1. Collaborate
2.3.2. Testing
2.3.3. Reframing
2.3.4. Understanding User
2.4. Process
2.4.1. Slack et al
3. Raising Finance
3.1. Debt Factoring
3.1.1. Cashflow Management
3.1.2. Selling Receivables
3.2. Overdrafts
3.2.1. Temporary
3.2.2. Interest Fees
3.3. Bank Facility Finance
3.3.1. Bilateral
3.3.2. Syndicate
3.4. Leasing
3.4.1. Asset
3.4.2. Finance
3.5. Equity
3.5.1. Shares
3.5.1.1. Ordinary
3.5.1.2. Preferred
3.6. Venture Capital
3.6.1. Private Equity
3.7. Retained earnings
3.7.1. Stock
3.7.2. Receivables
3.7.3. Cash in Bank
4. Operations
4.1. Managment
4.1.1. Transformation of Process
4.1.1.1. Transformational Change
4.1.2. Job Role
4.1.2.1. Organise Process
4.1.2.2. Manage Process
4.1.3. Potential
4.1.3.1. Cost
4.1.3.2. Revenues
4.1.3.3. Capital Required
4.1.4. Management of Resources
4.2. Coordination
4.2.1. Relationship
4.2.2. Holistic Approach
4.2.3. Operations Vs Marketing
4.2.3.1. Conflict
4.3. Strategy
4.3.1. Customer Satisfaction
4.3.2. Operations Resources
4.3.2.1. Market Requirements
4.3.3. Market Influence Model
5. Biotech industry
5.1. Geographical Clusters
5.2. Venture Capitalism
5.3. Growth Trend
5.4. Government
6. Outsourcing
6.1. Onshore
6.2. Offshore
6.2.1. Risks
6.2.1.1. Currency
6.2.1.2. Brand Damage
6.2.1.3. Legal implications
6.2.1.4. Distance
6.2.2. Benefits
6.2.2.1. Cost
6.2.2.2. Focus
6.2.2.3. Skills
6.2.2.4. Conserve Capital
7. Politics of Choice
7.1. Social Demographic LEFT
7.1.1. Trust Model Preferred
7.1.2. Negative to Markets
7.2. Conservative RIGHT
7.2.1. Choice Preferred
7.2.1.1. Competition
7.2.2. Wealth
7.2.3. Superiority