1. SEO/SEM
1.1. Keyword Research
1.1.1. Review Google Analytics
1.1.2. Review Webmaster Tools
1.1.3. Review Product Sales Statistics
1.1.4. Target Primary, Secondary & Tertiary Keywords
1.1.4.1. Determine Intent
1.1.4.1.1. Buyer Keyword?
1.1.4.1.2. Research Keyword?
1.1.4.2. Discover Long-Tail Keywords
1.1.4.3. Discover LSI Keywords
1.2. On-Page Optimization
1.2.1. Optimize Text
1.2.1.1. SEO Formatting
1.2.2. Optimize Words
1.2.2.1. Keyword Targeting
1.2.3. Optimize Codes
1.2.3.1. SEO Formatting
1.2.4. Create More Content
1.2.4.1. Stay Relevant
1.2.4.2. Use Images/Videos
1.2.4.3. Increase Content Size
1.2.5. Create More Pages
1.2.5.1. Remove Dead Pages
1.2.6. Site Maps
1.2.6.1. Fix Errors
1.2.7. Snippets
1.2.7.1. Featured Snippets
1.2.7.2. List Snippets
1.2.8. Permalinks
1.2.8.1. Improve Internal Linking
1.2.9. Sales copy/Copywriting
1.2.10. Voice Search
1.2.11. Videos
1.2.11.1. Provide Transcripts
1.2.12. Speed Loading
1.2.12.1. Compress Codes
1.2.12.2. Compress Images
1.3. Off-Page Optimization
1.3.1. Inbound Links
1.3.2. Claim Listings
1.3.2.1. Google
1.3.2.2. Yelp
1.3.2.3. Yellow Pages
1.3.3. Article Posts
1.3.3.1. Guest Posting
1.3.4. Social Posts
1.3.4.1. Forum Postings
1.3.5. PR Submissions
1.3.6. Product Listings
1.3.6.1. Google Shop
1.3.6.2. Facebook Shop
1.3.6.3. YouTube Shop
1.4. Tracking & Reporting
1.4.1. Monitor Traffic
1.4.2. Setup Conversion Tracking
1.4.3. Mitigate Bounce Rates
1.4.4. Setup Goals
1.4.5. Setup Tag Managers
2. Affiliate Program
2.1. Splash Page
2.1.1. Origin Story
2.1.2. Sales Stats/EPC/Conversions
2.1.3. Detailed Audience Breakdown
2.1.4. Commissions & Payout Details
2.1.5. Swipe Files
2.1.5.1. Email Series
2.1.5.2. Banners
2.1.5.3. FB Ads
2.1.5.4. Google Ads
2.1.5.5. Landing Pages
2.1.5.5.1. Offering Different Product Types
2.1.5.5.2. Emphasizing Different Benefits
2.1.6. Exclusive Training
2.1.7. Exclusive Deals
2.1.7.1. Sell Products To Affiliates
2.1.8. Terms & Policies
2.1.9. Opt-in or Register
2.2. Members Area
2.2.1. Access Data From Splash Page
2.2.2. Affiliate Link
2.2.3. Affiliate Traffic and Sales History
2.2.4. Additional Training
2.2.5. User Profile
3. Advertising
3.1. Facebook Ads
3.1.1. Audience Research
3.1.1.1. Should already be done from product research
3.1.2. Create Ad Copy
3.1.2.1. Build Branding
3.1.2.1.1. Retarget
3.1.3. Setup Tracking
3.2. Google Ads
3.2.1. Keyword Research
3.2.1.1. Should already be done from product research
3.2.2. Create Ad Copy
3.2.3. Setup Tracking
3.2.3.1. Increase CTR
3.2.3.2. Increase Conversions
3.3. YouTube Ads
3.3.1. Keyword Research
3.3.2. Create Videos
3.3.2.1. Determine Types of Videos
3.3.3. Create Ad Copy
3.3.4. Setup Tracking
3.4. Influencer Marketing
3.4.1. Identify Influencer Profile
3.4.2. Specify Rewards/Offers
3.4.3. Quantify Minimum Requirements
3.4.4. Provide Talking Points/Training
3.4.5. Use Unique Tracking Codes
3.4.6. Track & Measure Results
3.4.7. Identify Winners/Losers
3.4.7.1. Re-Use/Terminate
4. 5 Pillars of Business
5. Landing Pages
5.1. Landing Page Types
5.1.1. Collaboration/Team Specific
5.1.2. Result/Testimonial Driven
5.1.3. Fear/Cost/Pain Driven
5.1.4. Special Pricing/Discounts
5.1.5. Retargeting Lost Buyers
5.1.6. Retargeting Interested Non-Buyers
5.1.7. Newsletter Offers
5.2. Landing Page Goals
5.2.1. Conversions
5.2.2. Lead Gen
5.3. Landing Page Content
5.3.1. This should emphasize the same things in the website "Meat & Potatoes" just more compact depending on the Landing Page Goals and Types.
6. Cross-Sell
6.1. Upsell
6.2. Downsell
6.3. Affiliate Commissions
6.4. Subscriptions
6.4.1. See "Rewards Program"
6.5. Add-Ons/Gifts & Collections
6.5.1. Mugs
6.5.2. Hats
6.5.3. Pins
6.5.4. Coins
6.5.5. Other Promotional Items
7. Social Media
7.1. Platforms
7.1.1. Facebook
7.1.2. Instagram
7.1.3. Twitter
7.1.4. LinkedIn
7.1.5. Pinterest
7.1.6. YouTube
7.1.7. TikTok
7.2. Engagement Posts With Images
7.3. Posts With Product/Result Photos
7.4. Posts With Product/Result Videos
7.5. Endorsement Posts/Customer Posts
7.6. Create How-To Content or Idea Suggestions
7.7. Announcement Posts
7.7.1. Newsletters
7.7.2. Giveaways
7.7.3. Win Results
7.7.4. Gifts Recently
8. Website
8.1. MEAT & POTATOES
8.1.1. Primary Elements
8.1.1.1. The Header - Strong CTA
8.1.1.2. Value Proposition & Goals/Outcomes
8.1.1.3. The Stakes/Pain Points
8.1.1.4. Social Proof
8.1.1.5. Humanize (Relate and Empathize, Don't Focus On Just The Product/Service)
8.1.1.6. The Plan & Guide (How It Works)
8.1.1.7. Product & Price Choices
8.1.1.8. Explanatory Overview (Solutions)
8.1.1.9. Timeline/Expectations/Results
8.1.1.10. Risks/Rewards
8.1.1.11. Implement More Videos
8.1.1.11.1. How It Looks
8.1.1.11.2. Customer Videos
8.1.1.11.3. Commercial
8.1.1.11.4. Endorsements
8.1.1.12. Unique Selling Proposition
8.1.1.12.1. Origin Story
8.1.1.12.2. Urgency - Why Act Now?
8.1.1.12.3. Guarantee
8.1.1.12.4. Unique Access/Content
8.1.1.12.5. Custom Gift Wrap/Packaging
8.1.2. Cover The 5 W'S
8.1.2.1. Who is this for? Who are you?
8.1.2.2. When do I have to take action? When did you start?
8.1.2.3. What is this? What is it for?
8.1.2.4. Where can it ship to?
8.1.2.5. Why should I buy?
8.1.2.6. So What? How does it matter?
8.2. Primary Offers
8.2.1. Rewards Program
8.2.2. Get Free Products
8.2.2.1. Buy products of certain values, then get free gifts or accept points instead or even donate.
8.2.2.1.1. Receive Free Gift
8.2.2.1.2. Accept Points
8.2.2.1.3. Donate $5 To Cause
8.2.2.2. Track how much free gifts, points or donations given to each customer internally and all customers externally for social proof.
9. Website Content
9.1. Pop-up/Newsletter
9.1.1. Offers
9.1.1.1. Big Discounts
9.1.1.2. Continued Discounts
9.1.1.3. Exclusive Content/Access/Offers
9.1.1.3.1. Behind The Scenes
9.1.1.3.2. Sneak Previews
9.1.1.3.3. First Dibs
9.1.2. Messages
9.1.2.1. Welcome & Offer
9.1.2.2. Ideas and Offers
9.1.2.3. New Product Announcements
9.1.2.4. How Our Rewards Work
9.1.2.5. How To Get Free Gifts
9.1.2.6. Educational & Fun
9.1.2.6.1. Join Our Club/Group
9.1.2.6.2. Behind The Scenes
9.1.2.6.3. Tips & Tricks
9.1.2.7. Sneak Previews
9.2. Pages
9.2.1. Home
9.2.2. Services
9.2.2.1. Customer Photos
9.2.2.2. Testimonials
9.2.2.3. Results
9.2.2.4. Checkout
9.2.2.4.1. Thank You
9.2.3. About
9.2.4. Contact
9.2.5. FAQ
9.2.6. Courses
9.2.7. Collaboration Specific Landing Pages
9.2.8. Newsletter Landing Page
9.2.8.1. Strong Reasons To Join
9.2.8.2. Sneak Previews
9.2.8.3. Behind The Scenes
9.2.8.4. Special Bonuses
9.2.9. Customer Login
9.2.9.1. Dashboard
9.2.9.2. Profile
9.2.9.3. Orders
9.2.9.4. Exclusive
9.2.9.5. Courses
9.2.9.5.1. Upgrades/Upsells
9.2.9.6. Logout
9.2.10. Legal
9.2.10.1. Privacy Policy
9.2.10.2. Refund/Return Policy
9.2.10.3. DMCA
9.2.10.4. Disclaimer
9.2.10.5. Terms of Service (TOS)
9.3. Messenger Bot
9.3.1. Product Types
9.3.2. Select Collaboration
9.3.3. Self-Checkout
9.3.4. Help Desk
9.4. Purchase Confirmations
9.4.1. Email
9.4.1.1. Order Tracking Updates
9.4.1.1.1. Follow-up With Satisfaction/Ask For Reviews
9.4.2. SMS
9.5. Social Platforms
9.6. Apps/Features
9.6.1. Live Chat
9.6.2. Live Sales
9.6.3. Newsletter
9.6.4. Affiliate Management
9.6.5. Optimization Tracking
9.6.6. Upsell/Downsell
9.6.7. Referrals/Share Tracking
9.6.8. Loyalty Programs
9.6.9. SEO Optimization
9.6.10. Messenger Bot
9.6.11. Instagram Feed
9.6.12. Social Registration
9.6.13. Courses
9.6.14. Appointments
10. Tools/Resources
10.1. Design Related
10.1.1. Envato
10.1.1.1. ThemeForest
10.1.1.2. Elements
10.1.2. Canva
10.1.3. FreePik
10.2. BotStar
10.2.1. Messenger Bot Platform
10.3. Zapier
10.3.1. Proces Integration
10.4. Vimeo
10.4.1. Video Management
10.5. Promo
10.5.1. Video Creation
10.6. Klavio
10.6.1. Newsletter Management
10.7. SEMRush
10.8. HotJar
10.9. Twilio
11. Create A Culture
11.1. How to connect with others.
11.2. Share your experiences.
11.3. How have you used the product/service?
11.4. What did you do with your rewards?
11.5. Photo Sharing Contests
11.5.1. Win T-Shirts
11.5.2. Win Mugs
11.5.3. Win Other Promo Products
11.6. Create FB Group
11.6.1. Only do after newsletter is strengthened and entire website has been overhauled with more reviews and interaction.