SOURCES RELATED TO THE CHOSEN TOPIC

1. POPULAR

1.1. NEWSPAPER/JOURNAL

1.1.1. 3.3 Differences in Perception – Business Communication for Success

1.1.2. Persuasion: Motivational Factors Influencing Attitude Change | Protocol

1.2. BLOGS

1.2.1. WHAT WE LEARN FROM PSYCHOLOGY AND ADVERTISING

1.2.2. "Sai một li, đi một chiến dịch" - Bài học từ những quảng cáo gây tranh cãi năm 2019 | Admin

1.2.3. Attraction and persuasion in advertising: A beginner’s guide to visual rhetoric - EloQ's Blog

1.2.4. 18 Bad Advertising Examples You Must See to Avoid Failure

2. SCHOLARLY

2.1. (PDF) Conceptualising cues in social media

2.2. https://projekter.aau.dk/projekter/files/260039909/Master_thesis___Ru_Yang.pdf?fbclid=IwAR1K7XBbzZt7SiFQaJP9rAxCFNh8dGzZPOKGU8rfJCrSrkfdOd4h6-wZuqg

2.3. https://www.diva-portal.org/smash/get/diva2:1253919/FULLTEXT01.pdf

2.4. Elaboration Likelihood Model

2.5. Nghiên cứu hiệu quả của một số yếu tố cấu thành quảng cáo

2.6. (PDF) Understanding Consumers Attitude Toward Advertising

2.7. Attitudes to Advertising - Digital News Report 2015

3. COMMERCIAL

3.1. Consumers Consider Different Factors When Determining Content Quality - Marketing Charts

3.2. How can marketers avoid controversial campaigns? | Econsultancy