Rosalind Gill: Post-postfeminism?: new feminist visibilities in postfeminist times
1. critique: postfeminism remains stuck on the notion of “feminism in retreat”
1.1. feminism = cool in mainstream media
1.2. feminism omnipresent in popular culture
2. misogyny also popular in media
3. different kinds of (mediated) feminism --> intersectional understanding of postfeminism
3.1. corporate/neoliberal feminism
3.1.1. the “righting” of feminism
3.1.2. feminism as a technology of self
3.2. activist feminism
3.2.1. eco-feminism, socialist-feminist anti-austerity activism, migrant antideportation campaigns, sex worker activism, queer and trans engagements, ...
3.3. Celebrity and style feminism/ media
3.3.1. feminism as a youthful, stylish identity
3.3.2. individualistic not (shared) position --> identity without politics = problematic
3.3.3. positioned against the figure of the “feminist killjoy”
4. uneven visibilities of different feminist issues
4.1. individual rather than structural or systemic issue
4.2. Ideological complexion? Degree of challenge to the status quo?
4.3. rarely connected to other inequalities/ neoliberal capitalism
4.4. popular topics: work within celebrity culture, “positive discrimination”, neoliberal feminism, celebrity and style feminism
4.5. limited coverage: activist feminsim
4.6. amount vs. kinds of visibility
5. post-postfeminism?
5.1. postfeminism as an analytical category
5.1.1. postfeminism as an intersectional concept
5.1.2. part of a critical lexicon for understanding contemporary culture
5.1.3. discussions of postfeminism across multiple sites and topics
5.1.4. engagment with distinctive gendered features of contemporary neoliberal societies
5.1.5. outline new ideological formations
5.1.6. complicated relation between feminism and postfeminism
5.1.7. relation between postfeminism, individualization, and neoliberalism
5.1.8. postfeminism as “transnational culture”
5.1.9. historical or epistemological terms vs. analytical term
5.2. increased feminist activism does not mean that non-feminst notions are no longer wide spreat
5.3. intersectional understanding of postfeminism
5.3.1. most situations ares too complicated for a singular narrative
6. e.g. NEW GEN FEM:
6.1. framed in generational terms
6.2. no exploration of the meaning of feminism
6.3. three ways the signal feminism
6.3.1. 1. warm and enthusiastic embrace of all things female
6.3.2. 2. attitudinal pose of assertiveness and defiance
6.3.3. 3. use of a lexicon and iconography of activist feminism to express ideas and perspectives with no real challenge to gender power relations