1. WHY
1.1. allows the public to know or understand a brand
1.2. Focus on
1.2.1. any way
1.2.1.1. communicates a message
1.2.1.1.1. its desired market, or the market
1.3. To do
1.3.1. Define brand message
1.3.2. Channel
1.3.2.1. FB
1.3.2.2. Youtube?
1.3.2.3. Tiktok
1.3.2.4. Zalo
1.3.3. MKT Tools
1.3.3.1. advertising
1.3.3.2. personal selling
1.3.3.3. direct marketing
1.3.3.4. sponsorship
1.3.3.5. communication
1.3.3.6. social media
1.3.3.7. promotion
1.3.3.7.1. PR
2. HOW
2.1. includes
2.1.1. advertising
2.1.2. promotions
2.1.3. sales
2.1.4. branding
2.1.5. campaigning
2.1.6. online promotion
2.2. Definition
2.2.1. the use of different marketing channels and tools in combination
2.2.1.1. MKT Channels
2.2.1.2. MKT Tools
2.2.1.2.1. advertising
2.2.1.2.2. personal selling
2.2.1.2.3. direct marketing
2.2.1.2.4. sponsorship
2.2.1.2.5. communication
2.2.1.2.6. social media
2.2.1.2.7. promotion
2.2.2. made up of the marketing mix
2.2.2.1. Price
2.2.2.2. Promotion
2.2.2.3. Place
2.2.2.4. Product
2.2.2.5. People
2.2.2.6. Physical evidence
2.2.2.7. Process
2.3. Tips
2.3.1. Moving From Customer Engagement to Customer Participation
2.3.1.1. including customer ideas and creations, in product development and brand promotion
2.3.1.1.1. Xây dựng cộng đồng KH tự hoạt động + phát triển
2.3.2. involves targeting audiences who appreciate the organization's marketing program.
2.3.2.1. Define target audiences