Seth's Brain on Web 2.0

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Seth's Brain on Web 2.0 por Mind Map: Seth's Brain on Web 2.0

1. Influencers

1.1. Web 2.0 Blogs

1.1.1. Analysts

1.1.1.1. ReadWriteWeb

1.1.1.2. Stowe Boyd

1.1.1.3. Dion Hinchcliffe

1.1.1.4. Umair Haque

1.1.1.5. O'Reilly's Radar

1.1.2. Entrepreneurs

1.1.2.1. Pmarca

1.1.2.2. AskTheWizard

1.1.3. Marketing 2.0

1.1.3.1. Seth Godin

1.1.3.2. Micropersuasion

1.1.3.3. Gaping Void

1.1.3.4. Guy Kawasaki

1.1.3.5. Citizen Agency

1.1.4. Alphageeks

1.1.4.1. Simon Willison

1.1.4.2. Matt Webb

1.1.4.3. Brad Fitzpatric (bradfitz)

1.1.5. News

1.1.5.1. TechCrunch

1.1.6. Authors

1.1.7. VCs and Angels

1.1.7.1. Fred Wilson

1.1.7.2. Brad Feld

1.1.7.3. Jeff Clavier

1.2. Mozilla

1.2.1. Foundation

1.2.2. Corporation

1.2.2.1. Mitchel Baker

1.2.2.2. Asa Dotzler

1.2.2.3. Myk Melez

1.2.2.4. John Resig

1.2.2.5. Roc

1.2.3. Community

1.2.3.1. Users

1.2.3.2. Developers

1.2.3.3. BigCo's

1.2.3.3.1. Ben Goodger

1.2.3.4. LittleCo's

1.2.3.5. Planet Mozilla

1.3. GAMESAYI

1.3.1. Google

1.3.2. Yahoo

1.3.3. Microsoft

1.3.4. Amazon

1.3.5. Sun

1.3.6. AOL

1.3.7. Ebay

1.3.8. IBM

2. The Market

2.1. Monetisation

2.1.1. Advertising

2.1.2. SaaS

2.1.2.1. Freemium

2.1.3. Build2Flip

2.1.4. Platforms and APIs

2.1.5. Affiliate Revenue

2.1.6. Leaving Options Open

2.1.7. Traffic & Conversion

2.2. Demonetization

2.2.1. Increasing Competition for Attention

2.2.2. Multitasking Tax

2.2.2.1. Continuous Partial Attention

2.2.3. Loss Leaders

2.2.3.1. Google Sky

2.2.4. Professional vs Amateur Content

2.2.4.1. Pro-Am

2.2.4.2. Prosumer

2.2.5. Proprietry vs O/S Component Libraries

2.2.6. Desktop Apps = Legacy Apps?

2.2.7. Adblocking

2.2.8. Open Source / Free Software Movements

2.3. Demographics

2.3.1. Saturated Markets

2.3.2. Growth Markets

2.3.3. Broadband Penetration

3. Technologies

3.1. APIs

3.1.1. Calendar

3.1.2. Maps

3.1.3. Generic Data

3.1.4. Programmable Web

3.1.5. Mashups

3.1.5.1. On the server

3.1.5.2. In the browser

3.1.6. The Scraping Alternative

3.2. Browsers & Addons

3.2.1. Trident

3.2.1.1. IE7

3.2.1.2. IE6

3.2.1.3. Maxthon & Others

3.2.2. Gecko

3.2.2.1. Flock (XUL)

3.2.2.2. Seamonkey (XUL)

3.2.2.3. Firefox (XUL)

3.2.2.4. Camino (Cocoa)

3.2.2.5. XULRunner

3.2.3. Webkit

3.2.3.1. Safari

3.2.3.2. Others

3.2.4. Presto

3.2.4.1. Opera 7+

3.2.5. Plugins

3.2.5.1. Flash

3.3. RSS & Atom

3.3.1. Personal Aggregation

3.3.1.1. Google Reader

3.3.1.2. Bloglines

3.3.2. Meme Aggregation

3.3.2.1. Tailrank

3.3.2.2. Memorandum

3.3.3. Tagging and Search

3.3.3.1. Technorati

3.3.3.2. Google Blogsearch

3.3.4. Publishing

3.3.4.1. Tagged Publishing

3.3.5. Scraping

3.3.6. RSS 1.x / 2.x / Atom

3.4. Javascript

3.4.1. Ajax

3.4.1.1. Ajax Frameworks

3.4.2. Widgets

3.4.2.1. Blog

3.4.2.1.1. Wordpress

3.4.2.2. SPAs

3.4.2.2.1. iGoogle

3.4.2.2.2. NetVibes

3.4.2.2.3. PageFlakes

3.4.2.3. Blog Widget Aggregators

3.4.2.4. Desktop Widget Engines

3.4.3. Cross Domain Scripting (XSS)

3.4.4. Bleeding Edge

3.4.4.1. Tamarin

3.4.4.1.1. Iron Monkey

3.4.4.1.2. Screaming Monkey

3.4.4.2. Server Side

3.4.4.2.1. ASP

3.4.4.2.2. Rhino

3.4.4.2.3. More Action Coming!

3.4.4.3. AIR nee Apollo

3.4.4.4. Silverlight

3.4.4.5. Javascript 2 / ECMAScript 4

3.4.4.6. Offline Solutions

3.4.4.6.1. Google Gears

3.4.4.6.2. Firefox 3

3.4.5. vs Flash/Flex/AIR

3.4.6. vs Siliverlight etc

3.4.7. Layout Engines

3.4.7.1. JScript (IE)

3.4.7.1.1. Memory bug

3.4.7.2. Gecko

3.4.8. JSON

3.4.8.1. JSON Licence

3.5. Desktop Integration

3.5.1. Widget Engines

3.5.1.1. Sidebars

3.5.2. Desktop Search

3.5.3. COM and XPCOM

3.6. Moore's Law

3.6.1. Desktop Speed

3.6.2. Server Costs

3.6.3. TrafficCosts

3.6.4. What still Costs Money

3.6.4.1. Robustness

3.6.4.2. People

3.6.4.3. Maintenance (drive to SaaS)

4. Applications

4.1. Wikis

4.1.1. Wikipedia & Mediawiki & Wikimedia

4.1.2. Tiddlywiki

4.1.3. Twiki

4.1.4. Tikiwiki

4.1.5. C2 (1995)

4.2. Blogging

4.2.1. Types of Blog

4.2.1.1. Product Related

4.2.1.2. Political

4.2.1.3. Personal

4.2.1.4. Professional Opinion

4.2.1.5. Groups vs Individuals

4.2.2. Reasons to Blog

4.2.2.1. Conversational Marketing

4.2.2.2. Transparency

4.2.2.3. Search Engine Fodder

4.2.2.4. Company Morale

4.2.3. Reasons Not To Blog

4.2.3.1. Nothing to say

4.2.3.2. Poor writing skills

4.2.3.3. Totally overloaded

4.2.4. Blog Engines

4.2.4.1. Wordpress

4.2.4.1.1. Deployed

4.2.4.1.2. Hosted

4.2.4.1.3. Widgets

4.2.4.2. Drupal

4.3. Social Networks

4.3.1. Facebook

4.3.1.1. "Open" APIs

4.3.1.2. Facebook Apps

4.3.2. Livejournal

4.3.2.1. BradFitz

4.3.2.1.1. OpenID

4.3.2.2. OpenSource

4.3.2.2.1. memcached

4.3.2.2.2. other

4.3.3. MySpace

4.3.3.1. Entertainment industry

4.3.3.2. Murdoch

4.3.4. PeopleAggregator

4.3.4.1. Phil Pearson

4.3.4.2. Marc Kanter

4.3.5. Orkut

4.3.5.1. Multilingual Issue

4.3.6. Social Bookmarking

4.3.6.1. Del.icio.us

4.3.6.2. Digg

4.3.7. Media Focused

4.3.7.1. YouTube

4.3.7.2. Flikr

4.3.8. Ning

5. Memes

5.1. The Long Tail

5.2. Web 3.0

5.2.1. Laughable

5.3. Semantic Web

5.3.1. "small s" vs "Big S"

5.4. VRM & MyWare

5.5. The "Micro" Trend

5.5.1. Microformats

5.5.2. Microblogging

5.5.3. MicroContent

5.5.4. MicroWikis

5.5.4.1. TiddlyWiki

5.6. Agile Development

5.7. Web / Net as a Platform

5.8. RESTian Development

5.9. Wisdom of Crowds

5.9.1. Crowd Selection vs Editorial Control

6. Controversies

6.1. Open Source vs Open Standards vs Open Data

6.2. Platform Security Connundrums

6.3. Evolution of HTML

6.4. Intellectual Property

6.4.1. Copyright

6.4.2. Patents

6.4.3. Open Source

6.5. Anti-Authoritarianism

6.5.1. Anti-Censorship

6.5.2. Anti-Spin

6.5.3. Libertarianism

6.5.4. Amaturization