Content That Converts: 428 Unique Pieces of Social Media Content in 7 Days

1. Pre-Challenge Content

1.1. Mark - Welcome to Content That Converts

1.2. Blair - Introducing Blair Robinson

1.3. Blair - Building Your Authority with Content

1.4. Mark - Pre-Challenge Training - focus on monetisation of content

1.5. Case Study

2. Day 1: Defining Your Ultimate Outcome

2.1. We're working back from the end result (e.g. a high-ticket sale)

2.2. What is the ultimate outcome that you can get for your client?

2.3. What is the signature product that's related to that ideal outcome?

2.4. Examples

3. Day 2: Content Building Blocks

3.1. How to construct the Building Blocks of your model

3.2. How the Building Blocks express the uniqueness of your business

3.3. Why the Building Blocks are useful

3.4. Breaking down the Building Blocks into Topic

3.5. Why the Topics are so useful

3.6. Examples

4. Day 3: Creating the Conversations

4.1. How to create the Conversations within Topics

4.2. Focus your Conversations on 'how-to'

4.3. Examples

5. Day 4: Using Your Model

5.1. What you have just built

5.2. Creating Social Media content from your Conversations (action: submit 3 content titles)

5.3. Keeping track of engagement

5.4. Creating new products from your Model

5.5. Following Up your Leads

6. Day 5: Going Live!

6.1. Planning a Live Stream

6.2. Regular and Ad-Hoc Live Streams

6.3. Long-form Live content

6.4. Short-form Live content

6.5. Creating follow-up messages

7. Day 6 (Bonus Day): Getting People to Attend your Facebook Live Stream

7.1. Creating an Event in advance

7.2. Inviting all your group members

7.3. Building the Buzz

7.4. Following up - those who missed / those who attended

8. Day 7 (Bonus Day): Repurposing Content

8.1. Carousels

8.2. Short Video Clips

8.3. Solo Posts