Sabyasachi Mukherjee

1. Story teller through his designs

1.1. hometown

1.2. childhood

1.3. surroundings

1.4. ethnic european art

2. bridal pieces are worn by India's billionaire heiresses and Bollywood superstars

3. Product line

3.1. range from INR 1 lakh to over INR 10 lakhs

3.2. womenswear

3.3. menswear

3.4. bridal wear

3.5. jewellery

3.6. trousseau

3.7. ready to wear

4. logo- the royal bengal tiger

5. Sustainable

6. Exuberant

7. Subtle individualism

8. Confident

9. Proud

10. Admiration

11. Feeling of Royal lifestyle

11.1. luxury brand

11.2. The designer makes women feel like princesses and queens in his couture

11.3. urban upper class women

12. Belongs to a Bengali family

12.1. born on 23rd Feb 1974

13. Instagram as his medium of communication

14. Rich banarasi saree and brocades, delicate zardozi, bandhani, gota work, block printing, hand dyeing and indian traditional prints

14.1. true to country

14.2. ethinicity

15. Craftmanship

16. Fusion