1. 1. How does money actually flow into the bank accounts of independent musicians?
1.1. Well first, let me just be clear: Spotify Streams is the long way to freedom.
1.2. The key to success is leveraging your fanbase (not streams). Leverage dollars, not pennies.
1.3. Linear income v.s Exponential Income
1.3.1. **Linear income** is where you trade your time for money: i.e. teaching lessons, playing shows, anything where you physically need to be somewhere
1.3.2. **Exponential Income** is where your income is independent from your time. Your workload stays the same, but as your fanbase grows your income grows.
1.4. Truth #1: Fans = Income Great, so how do you attract fans when nobody clicks on my Spotify links, and there's only crickets when I post on social media?
1.5. Truth #2: Your music doesn't attract fans... **You do!**
1.6. In fact, there are simple tools you can create to attract fans fans **without dangling your music like a carrot that nobody wants to eat** These tools are called "Fan Magnets"
1.7. A "Fan Magnet" is something you invent to not only attract new fans towards your music... But to also activate them and inspire them to actually be interested in you.
1.8. Once you decide to make a "Fan Magnet" you're actually deciding to use a proven marketing strategy with your music... the difference is clear.
1.9. Fan Magnet Workbook
2. 2. How to send brand new fans to your Fan Magnet to build a list of fans that you can communicate with.
2.1. There are two ways to drive traffic to your Fan Magnet: 1. Organically Posting Content 2. Paid Content (Facebook Ads)
2.2. One isn't better than the other... Neither one is easier than the other... It just comes down to this: Time Money < ---|---------------|---------------|--- > Organic Paid Ads Time & Money exist on a continuum where and you can either spend your time, or spend your money growing your audience. But here's the thing... you can always make more money, but you can't get back your time
2.3. This is why running Facebook ads can shorten the timeline between where you are right now and finding the fanbase of your dreams. You will still need to make the content, but you can leverage ads to give you the same reach you'd get in a month... in just a matter of minutes.
2.4. So the next I'm going to do is show you how to create your first Facebook ad. Remember, this will not be a magic pill... in fact you'll probably get confused again in about 3 days once all the **advertising data** starts rolling in. The reason is that there is ALWAYS a caveat to every setting, setup, and situation. But I still want to get you started today by providing you as much information as I possibly can. I just need to be completely honest by saying that there is so much more that I can't cover in just 30 min. Ready?
2.5. Campaign, Adset, Creative
2.6. Start with "video views" ads as a beginner. More advanced ads will involve directly "retargeting" your most engaged fans and directly inviting them to your fan magnet.
2.7. Facebook Ads Script
3. 3. Now that you have a list of fans, how do you turn that into a fanbase full of genuine relationships?
3.1. Now that you've seen how you can easily get new fans through the door, what comes next?
3.2. Let me show you just how easy it is! If you can write an email to a friend, then you can nurture your fans using email
3.3. This one skill (you already have that) will directly leads to sales for your music.
3.4. This doesn't even need to be manual! You can set this up one time... and have this working for you 24/7. Let's learn how to create automated sequences to welcome, warm-up, and sell your products while you sleep.
3.4.1. Add List (types of people)
3.4.2. Add Tags (actions)
3.4.3. Add an email
3.4.4. Wait Period
3.5. Active Campaign "Automation"
3.6. Free Gift: Welcome Email Template
4. Your Next Step:
4.1. If you like this path and want help implementing this fully in your own music career, your very next step is to purchase the **Fan Attraction System**
4.2. https://biglink.to/fas
5. 4. What happens after you welcome your new fans? You take them on the "Fan Journey"
5.1. Moving fans from cold, warm, to hot using the "Know Like Trust" strategy.
5.2. "Touchpoints" are every time you interact with your fans. Use Touchpoints to take your fans on a hand-held journey through your music.
5.3. You want to treat your fans differently depending on the level of involvement they have with you (where they are at in the Fan Journey)
5.4. Social media: Cold
5.5. Email list: Warm
5.6. Customers: Hot/VIP
5.7. Fan Journey Map
6. 5. Once you have your Fan Journey in place, you have the ability to reach "musical freedom".
6.1. The second half of the Fan Journey becomes a customer journey.
6.2. Your Indie Product Map
6.3. All you need are 3 products in order to reach freedom without a record label
6.3.1. Your "Fan Starter Kit" beginner bundle.
6.3.2. Your Feature-Packed "Main Experience"
6.3.3. Your high-ticket "VIP Offer" for rich people who want your music to thrive.
6.4. These "product tiers" are universal storefront principles that can be applied in a variety of different ways.
6.5. My favorite tool for accomplishing this is "Patreon" where you have a:
6.5.1. Introductory "Starter" Tier
6.5.2. Feature Packed "Middle Tier"
6.5.3. High-Priced "Upper Tier"
6.6. The reason why Patreon works:
6.6.1. For thousands of years, music has always been funded through patrons and it's actually only a small period of history where this model was disrupted by the "commercial music industry"
6.6.1.1. Bach - funded by the church
6.6.1.2. Mozart - funded by wealthy nobles such as:
6.6.1.2.1. Baron Gottfried van Swieten
6.6.2. In the last 20 years, because of Streaming, the destruction of album sales, and even more recently touring (due to covid) there has been a reset towards how things have historically been.
6.6.2.1. The record label way: (very narrow period of history)
6.6.2.1.1. Reliant on music gatekeepers, managers, labels, radio stations, and level after level of red tape and bureaucracy.
6.6.2.2. The new way:
6.6.2.2.1. Build streams of predictable and consistent growth
6.6.2.2.2. Interact directly with your fans
6.6.2.2.3. Retain creative control through fan-supported releases
6.6.2.2.4. Increase your income as your fanbase grows without adding to your workload creating a lifestyle of complete freedom.
6.7. I want to teach you the concept of "Selling Your Sawdust"
6.7.1. How it works...