1. Service
1.1. Competition
1.2. Assumptions
1.2.1. Sourcing
1.2.1.1. Equipment
1.2.1.2. Healthy Food
1.2.2. Location New or Existing?
1.3. Future Services
2. Operating Plan
2.1. Deliverable
2.2. Continual Innovation
2.2.1. Strengthen Customer Relations
2.2.2. Identify Customer Needs
2.3. Organisation Structure
2.3.1. Senior management
2.3.1.1. Marketing/sales
2.3.1.2. Fiance
2.3.1.3. Administration
2.3.1.4. HR management
2.3.2. No Company Ownership
2.4. Internal Analysis (Strengths and Weaknesses)
2.5. Value Chain
2.5.1. Marketing & sales activities can interacted with tech-related companies
3. Executive Summary
3.1. No Problem Analysis
3.2. No Solution
3.3. No Recommendations
3.4. An Abstract of Business Plan
4. Thank you!
5. Market Plan
5.1. Market Size
5.1.1. Identified the target audience
5.1.2. The core benefit to join JusT DO Miracle
5.1.2.1. loss weight
5.1.2.2. healthy life
5.2. Demographics
5.2.1. Age
5.2.1.1. 15 to 60
5.2.2. Life-cycle stage
5.2.2.1. people’s leisure choices
5.2.3. Gender
5.2.3.1. Exercise will not be limited to gender
5.2.4. Income
5.2.4.1. above the average income level in Australia
5.2.5. Social class people
5.2.5.1. preferences for choice of gym type
5.3. Competitive Analysis
5.3.1. strategies
5.3.1.1. provide a diversification of services
5.3.2. main competitive
5.3.2.1. large gym such as Fitness First
5.4. Marketing connection of Revenue
5.4.1. focus on continuously developing awareness
5.4.2. use profit to cover expensive for ensure long term goals
6. Financial Plan
6.1. Cash Flow Forecast
6.1.1. No specifications for operating costs and start up costs
6.2. Profit & Loss Forecasts
6.2.1. Numbers are not feasible
6.3. External Funding & Investor Return
6.3.1. Need to specify the different types of assets and liabilities in the balance sheet.
6.3.2. No reference to investor returns or benefits.