Pestle Analysis

1. Political Factors

1.1. Government policy

1.2. Political stability

1.3. Corruption

1.4. Tax policy

1.5. Labor law

1.6. Trade restrictions

2. Economical Factors

2.1. Economic growth

2.2. Exchange rates

2.3. Interest rates

2.4. Inflation rates

2.5. Disposable income

3. Social Factors

3.1. Population growth rates

3.2. Age distribution

3.3. Target demographics

3.4. Career attitudes

3.5. Safety emphasis

3.6. Health consciousness

3.7. Lifestyles

3.8. Cultural barriers

4. Technological Factors

4.1. Technological incentives

4.2. Innovation level

4.3. Internet speed/availability

4.4. Cyber security

4.5. Automation

4.6. R & D Activity

4.7. Technological Awareness

4.8. Technological change

5. Legal Factors

5.1. Employment Laws

5.2. Industry regulations

5.3. Discrimination Laws

5.4. Health and safety

5.5. Copyright protection

5.6. Consumer safety

6. Environmental Factors

6.1. Weather

6.2. Climate change

6.3. Environmental policies

6.4. NGO pressure

6.5. Recycling

6.6. Pollution

6.7. Sustainability