Introduction, launching and loyalty

1. There are different types of decisions to introduce a product to a market

1.1. Strategic

1.1.1. what, where, when and why

1.1.1.1. product: novelty and innovation to the market

1.1.1.2. Market: segmentation and life cycle phase

1.1.1.3. Introduction: objectives and competitive strategies and strategic planification

1.2. Operative

1.2.1. how (applications of different aspects of commerce)

1.2.1.1. Product: brand policies

1.3. Tactic

1.3.1. Launching of the product