1. Strategy
1.1. Mission Statement
1.1.1. "Our Companies Marketing Department's mission is to drive revenue and engagement through developing and maintaining relationships with new and existing customers."
1.2. Goals / Deliverables
1.2.1. Increase channel traffic by 30% YoY/MoM
1.2.2. Increase Followers by 20% YoY/Mom across all platforms
1.2.3. Increase Revenue 10% YoY/MoM
1.3. Roles / Functions
1.3.1. Define Roles and Tasks to streamline communication and workflow
1.4. Action Plan
1.4.1. Set up a detailed plan in a calendar so you can keep track of your progress
2. Channels
2.1. Website
2.1.1. SEO
2.1.2. Data informed Decisions
2.2. Online Storefronts
2.3. Social Media
2.3.1. Engagement, Growth and Retention
2.3.1.1. Set Goals
2.3.1.2. Stick to your strategy
2.3.1.3. Refine and Repurpose
3. Campaigns
3.1. Scheduling / Content Creation
3.1.1. Consistency
3.1.2. Automation
3.2. Value Added Content
3.2.1. Charitable Drives
3.2.2. Loyalty Programs
3.2.3. Raffles / Giveaways
3.3. Measurables
3.3.1. ROI / Impact
3.3.2. Engagement / New Followers
3.3.3. Sales / Revenue
3.3.4. Data / Strategy