1. Product
1.1. Artikel SEO
1.2. Backlink
1.2.1. Backlink Media
1.2.2. Backlink Post
1.2.3. Backlink Blogroll
1.2.4. Social Signal
1.3. Publikasi Media / Press Release
2. SEO Process
2.1. Taxonomy Research
2.1.1. Keyword Research
2.1.1.1. Keyword Ideas
2.1.1.2. Keyword Volume
2.1.1.3. Three Month Change
2.1.1.4. YoY Change
2.1.2. Potential Market
2.1.2.1. Search Intent
2.1.2.2. Topics
2.1.3. Competitor Analisis
2.1.3.1. Search Competitor
2.1.3.2. Business Competitor
2.1.3.3. SWOT Analisis
2.1.4. Content Planning
2.1.4.1. Topic Cluster
2.1.4.2. Content Brief
2.1.4.2.1. https://aira.link/content-brief
2.1.4.3. Content Audit
2.1.4.3.1. Content Before and After
2.1.4.4. Content Pruning
2.2. Audience Personas
2.2.1. Basic Info
2.2.2. Goals
2.2.3. Frustrations
2.3. KPIs Alignment
2.3.1. E-Commerce
2.3.1.1. Goals
2.3.1.1.1. Growth of Revenue Contribution YoY
2.3.1.2. KPIs
2.3.1.2.1. CVR (Conversion Rate), Lead to Customers, CLV/LTV
2.3.1.3. User Indicators
2.3.1.3.1. Keyword Ranking, CTR, Visits, Engagement
2.3.2. Brand
2.3.2.1. Goals
2.3.2.1.1. Organic Traffic / Session Growth YoY
2.3.2.2. KPIs
2.3.2.2.1. Impression, Clicks, CTR
2.3.2.3. User Indicators
2.3.2.3.1. Search Queries Ownership, Potential Market
2.4. Objective
2.4.1. Brand Awareness
2.4.1.1. Brand Penetration
2.4.1.2. Reach & Frequency
2.4.1.3. Brand Interest
2.4.1.4. Topic Ownership
2.4.2. Drive Engagement
2.4.2.1. Content Reach
2.4.2.2. Content Engagement
2.4.2.3. Contact Leads
2.4.3. Generate Revenue
2.4.3.1. Conversion
2.4.3.2. Revenue Per Conversion
2.5. Goals Consideration / Pertimbangan
2.5.1. Market Availability - penelusuran data kueri termasuk volume pencarian
2.5.2. Past Performance - historical data from your digital assets
2.5.3. Resources - Including man power & budget
2.5.4. Competitive nature of the business - your search & business competitor performances
2.6. Reporting Process
2.6.1. Collecting data / Progress
2.6.2. Delivering Value / Presentation
2.6.2.1. Progress
2.6.2.2. Recommendation
2.6.2.3. Discussion
2.6.2.4. Impact
2.6.3. Delivering Meeting Results (feedback) to team
3. Tech SEO
3.1. Website SETUP
3.1.1. UI/UX Analysis
3.1.2. Web Speed Optimization and Analysis
3.1.3. Mobile Optimization and Analysis
3.2. Tracking / Measurement
3.2.1. Google Search Console
3.2.1.1. URL respon analisis
3.2.1.2. Organic Traffic analysis
3.2.1.3. Page & Query analysis
3.2.1.4. Indexing & Crawling analysis
3.2.1.5. Etc
3.2.2. GA4
3.2.2.1. Event analysis
3.2.3. Google Tag Manager
3.2.3.1. Event making & Edit
3.2.4. Google Data Studio / Looker
3.2.4.1. KPIs Alignment Sincron
3.2.5. Heatmap and Behavior Analytic
3.2.5.1. Clarity Microsoft / Hotjar
3.2.6. Meta Pixel
3.2.7. Etc
3.3. Accessibility
3.3.1. Server / Web Hosting
3.3.1.1. Location server
3.3.1.2. Cluster Server
3.3.1.3. CDN
3.3.1.4. SSR/CSR
3.3.2. Platform of Choice
3.3.2.1. WordPress SEO
3.3.2.1.1. General Setting
3.3.2.1.2. Server Optimize
3.3.2.1.3. SSL
3.3.2.1.4. .htaccess
3.3.2.1.5. Core Web Vital
3.3.2.1.6. Cache and Preloading
3.3.2.1.7. Category and Tags
3.3.2.1.8. On-Page SEO
3.3.3. Security
3.3.3.1. SSL
3.3.3.2. Plugin Scanning dan remove malware
3.3.3.3. Auto update plugin/theme
3.3.4. Core Web Vitals
3.3.4.1. web.dev
3.3.5. Etc
3.4. Crawlability
3.4.1. Web Architecture / Navigation Website
3.4.2. XML Sitemap
3.4.3. Robots.txt
3.4.4. Respond Code
3.4.4.1. 5xx
3.4.4.1.1. error server
3.4.4.2. 4xx
3.4.4.2.1. error website
3.4.5. Redirection
3.4.5.1. 3xx
3.4.6. Etc
3.5. Content Delivery
3.5.1. Pagination
3.5.2. Page Structure
3.5.3. Canonical
3.5.4. Hreflang
3.5.5. Structured Data
3.5.6. etc
4. Content Marketing
4.1. Content Writing
4.1.1. Content Planning
4.1.1.1. Membuat Content Marketing Planning Sesuai kebutuhan Klien
4.1.2. Content Creation
4.1.2.1. Membuat Content Marketing sesuai Search Audience
4.1.3. Content Distribution
4.1.3.1. Mendistribusikan Content Marketing di Website Klien (Published Content)
4.1.4. Content Acceleration
4.1.4.1. Mengaudit Content Marketing agar rangking lebih di Search Engine
4.2. Copy Writing
4.2.1. Engaging Business Description
4.2.2. Engaging Meta Title and Meta Description
4.2.3. Engaging First Paragraph
4.2.4. Engaging Call to Action
4.3. Design
4.3.1. Create Thumbnail
4.3.2. Featured Image
4.3.3. Feature Poster
4.3.4. Feature Video
5. Link Building
5.1. Natural Link Building
5.1.1. Quality of Content Marketing
5.1.1.1. example: https://iprice.co.id/insights/mapofecommerce/
5.1.2. Write Guest Posts
5.1.2.1. Medium, Quora, Brainly, Wikipedia, Blogging Influence, Media, etc
5.2. Out Reach Link Building
5.2.1. Content Amplification
5.2.1.1. Content Placements
5.2.1.2. Private Blog Network
5.2.1.3. Blogroll
5.2.2. Social Signal
5.2.2.1. Facebook
5.2.2.2. Pinterest
5.2.2.3. Twitter
5.2.2.4. YouTube
5.2.2.5. LinkedIn
6. Local SEO
6.1. Local Pack
6.1.1. Google Business Profile
6.1.2. Local Listing / Yellow Page / Directory
6.1.3. Social Media Profile Business
6.1.3.1. Facebook
6.1.4. Structured Data on Website
6.2. Website
6.2.1. Website focus Keyword Transactional Intent
6.2.1.1. Website Mobile Friendly
6.2.1.2. UI/UX Analysis
6.2.1.3. Webspeed Analysis
6.2.1.4. CTA to bit.ly
6.2.1.4.1. Bio Aira.Link