Campaign name

1. V. Support Points

1.1. Additional points or benefits that reinforce the key message

1.2. Examples might include product features, social proof, or endorsements

2. VI. Tone/Personality

2.1. The overall tone or personality that the campaign should convey

2.2. Any specific guidelines or examples to help define the tone/personality

3. VII. Visuals

3.1. Any specific visual elements that should be incorporated into the campaign

3.2. Any specific guidelines or examples to help define the visual style

4. VIII. Call to Action

4.1. The action the target audience should take after seeing the ad

4.2. A clear, concise statement that motivates the target audience to take action

5. IX. Budget/Timeline

5.1. The budget allocated for the campaign

5.2. Any specific timeline or deadlines that need to be met

6. I. Introduction/Background

6.1. Brief overview of the company and the product/service being advertised

6.2. Any relevant history or context that might impact the campaign

7. II. Objectives

7.1. The main goal(s) of the campaign

7.2. Specific, measurable objectives that will help achieve the main goal(s)

8. III. Target Audience

8.1. A description of the ideal consumer for the product/service being advertised

8.2. Any insights or research that informed the target audience definition

9. IV. Key Message

9.1. The single most important thing the advertising campaign should communicate to the target audience

9.2. A clear, concise statement that captures the essence of the message