1. Strategy
1.1. MC4HC
1.1.1. always position MC4HC in Customer conversations
1.1.1.1. brownfield
1.1.1.1.1. use it for inspirational purposes
1.1.1.2. greenfield
1.1.1.2.1. use it to sell intentionally
1.1.2. MC4HC scenario specialist roles
1.2. Cross Cloud Selling
1.2.1. Azure & Business Apps
1.2.1.1. involve PA
1.2.1.2. involve D365
1.2.1.2.1. Communication Services
1.2.2. Azure & Security
1.2.2.1. Defender for Cloud onpremise
1.2.2.2. Sentinel
1.2.3. Azure & Modern Work
1.2.3.1. W365/AVD positioning
1.2.3.2. ISV Solutions with PRACR
1.3. Sales
1.3.1. Direct Sales
1.3.1.1. build customer trust relationships
1.3.1.1.1. work on new and active engagements
1.3.1.1.2. participate in networking events
1.3.1.1.3. become industry advisor
1.3.1.2. expand internal and external network
1.3.1.3. build partner relationships
1.3.1.3.1. create feedback loops
1.3.1.3.2. work with ECM/PDM
1.3.2. Indirect Sales
1.3.2.1. IPCS / PRACR
1.3.2.1.1. ????
1.3.2.1.2. ECM/PDM
1.3.2.2. Expert Partners
1.3.2.2.1. Local SSP relationship building
1.3.2.2.2. Better collaboration on HC
1.3.2.2.3. Leverage programs
1.3.2.3. Sell by Teaching
1.3.2.3.1. HC workshops
1.3.2.3.2. HC video channel
1.3.2.3.3. HC Connect / Community Day
1.4. Marketing
1.4.1. HC events
1.4.1.1. community presence
1.4.2. HC Team Oneslider
1.4.3. Hacking Healthcare
1.4.4. Digital Sales Tools
1.4.4.1. seismic
1.4.4.2. LinkedIn Sales
1.4.4.3. MSX mail groups
1.5. Azure Specific focus
1.5.1. Assessments
1.5.1.1. ESLZ
1.5.1.1.1. Infrastructure
1.5.1.1.2. Data
1.5.2. Digital STU Enterprise Sales
2. Learning
2.1. Hospital Workflow
2.1.1. onsite workflow analysis
2.1.1.1. 1 or more hospitals (top3 flows)
2.1.1.2. Azure / BizzApps
2.2. Learning Fridays
2.2.1. Hospitals
2.2.1.1. Business
2.2.1.1.1. ATU
2.2.1.2. Tech Workshops
2.2.1.2.1. PACS
2.2.1.2.2. EHR
2.2.1.2.3. Cx - Tech Mappings
2.2.1.2.4. Finance Systems
2.2.1.2.5. Supply Chain
2.2.1.2.6. TARFAC
2.2.1.2.7. ADT
2.2.1.2.8. PHARMA
2.2.2. Azure
2.2.2.1. AZ 900
2.2.2.1.1. Christophe
2.2.2.2. Infra
2.2.2.2.1. BC/DR
2.2.2.2.2. AVD
2.2.2.2.3. ESLZ
2.2.2.2.4. public facing apps
2.2.2.3. Data
2.2.2.3.1. Storage
2.2.2.3.2. Modern HC DWH
2.2.2.3.3. Purview
2.2.2.3.4. Confidential Compute
2.2.3. Business Apps
2.2.3.1. Power Platform
2.2.3.2. Dynamics
2.2.4. MC4H
2.2.4.1. West Europe SME
2.2.4.1.1. Cedric Steenbeke
2.2.4.1.2. Bert Hoorne
2.2.4.2. Corp SME training
2.2.4.2.1. https://aka.ms/Cloudforhealthcarelearn
2.2.5. Security
2.2.5.1. Sentinel
2.2.5.2. Defender For Cloud (ARC)
2.2.6. Compliance
2.2.6.1. regulations
2.2.6.1.1. Local
2.2.6.1.2. EU
2.2.6.2. anonymization vs pseudonymization
2.2.6.3. Souvereignity
2.3. HC Connect (int)
2.3.1. Knowledge exchange between North EU countries
2.3.1.1. Belgium
2.3.1.1.1. Christophe Lams
2.3.1.2. Netherlands
2.3.1.2.1. Marius Spijkerbroek
2.3.1.2.2. Giorgio, amina, Gaby (ATS)
2.3.1.3. Ireland
2.3.1.3.1. Neeraj Kumar (ATS)
2.3.1.4. Norway
2.3.1.4.1. helgetb@microsoft.com (AE)
2.3.1.5. Sweden
2.3.1.5.1. johsta@microsoft.com
2.4. Resources
2.4.1. Community
2.4.1.1. Internal
2.4.1.1.1. BeLux demo environment
2.4.1.1.2. Belux HC learning Teams Channel
2.4.1.1.3. Industry Hub
2.4.1.1.4. Streams
2.4.1.2. External
2.4.1.2.1. YouTube Channel
2.4.2. Microsoft Learn
2.4.2.1. https://learn.microsoft.com/en-us/training/paths/ai-business-school-healthcare/
2.4.2.2. https://learn.microsoft.com/en-us/training/paths/healthcare-in-a-day/
2.4.2.3. https://learn.microsoft.com/en-us/training/modules/azure-health-bot/
2.4.2.4. https://learn.microsoft.com/en-gb/training/paths/azure-health-data-services/?wt.mc_id=industry_mc4h_linkedin_wwl
2.4.3. ESI For Customers
3. HC Problems
3.1. inflation
3.1.1. automation
3.1.1.1. PaaS services
3.2. energy crisis
3.2.1. digital twin
3.2.1.1. Haltian
3.2.1.2. Johnson Control OpenBlue
3.2.2. DC migrations
3.3. Burn-outs
3.3.1. reduce repetitive manual labor
3.3.1.1. AI/NLP
3.3.1.2. PowerApps
4. Treaths
4.1. Competition
4.1.1. agressive GCP
4.1.1.1. https://www.healthcareitnews.com/news/emea/google-and-deepmind-face-legal-claim-unauthorised-use-nhs-medical-records
4.2. compliance
4.2.1. GDPR
4.2.2. SCHREMS II
4.3. economical
4.3.1. low budget
5. Supporting factors
5.1. West Europe
5.1.1. EU Funds
5.1.1.1. ongoing crisis
5.1.2. EHDS
5.2. local
5.2.1. BHDA