Corporate image after COVID-19/currently
por Lisa Kersten
1. Corporate identity
1.1. Different services
1.2. Excellent customer service
1.3. Community-feeling
1.4. Student group travel
1.5. Affordable
1.6. Educational
1.7. Flexibility
1.8. Sustainability
1.9. Adventurous
2. Competitor = Smart Trip
2.1. Same target group
2.1.1. American study abroad students
2.2. Same strategy for market positioning
2.3. Differences
2.3.1. Bus2alps trains their guides different
2.3.1.1. No-drinking policy vs. drinking policy
2.3.1.2. More trust in bus2alps
2.3.2. Focus of the business
2.3.2.1. Smart Trip focuses on partying and nightlife
2.3.2.2. Bus2alps focuses on education and fun
2.4. Untrustworthy
2.5. Unreliable
2.6. Unsafe
3. Possible changes
3.1. Product diversification
3.2. Markeing improvement in terms of communication and branding
3.3. Improvement of digital communcation
3.3.1. User-friendly
3.3.2. Removing miscommunication
3.3.3. Better and more content
3.4. Establishing a community
3.5. Better training of staff
3.5.1. Removing pyramid scheme perception
4. Corporate image
4.1. Positive reputation
4.2. Trustworthiness
4.3. Positive connections with stakeholders
4.4. Community
4.5. Fun
4.6. Safety
4.7. Convenience
4.8. Caring
4.9. Flexibility
4.10. Honesty/transparent
4.11. Affordable
5. Concerns and criticisms
5.1. Pyramid scheme
5.1.1. Sales team targets the students
5.2. Miscommunication
5.2.1. What is included and excluded?
5.2.2. Misunderstanding
5.3. Cost-focused
5.3.1. Trips are too expensive
6. Stakeholders
6.1. Students/target group
6.2. Local businesses
6.3. Local partners
6.4. Competitors
6.5. Local community
6.6. Community of travellers
6.7. Universities
7. Maintenance done
7.1. Product diversification
7.2. New marketing manager
7.2.1. Maintaining and improving of social media management