Youtube

1. Idea

1.1. Content Map

1.2. TV vs Youtube

1.3. Target Market

1.4. Content is King ?

1.5. Research

2. Analytics

2.1. YouTube Insights

2.2. Google AdWords Tool

2.3. YouTube AdWords Tool

2.4. Social Blade

2.5. SharedCount

2.6. Topsy

2.7. Simplymeasured

3. YouTube

3.1. How YouTube Works

3.2. YouTube Over the Years

3.3. What YouTube Likes ?

3.4. Why YouTube ?

3.5. IP in YouTube

3.6. Making Money

3.7. Partner Channels

4. Group

4.1. Getting Subscribers

4.2. Facebook Marketing

4.3. Relating to the fan base

4.4. Engaging the subscribers

4.5. Facebook only videos

5. Heros

5.1. VSauce

5.2. Leanbodylifestyle

5.3. JennaMarbels

5.4. FailBlog

5.5. SEOMOZ

5.6. crashcourse

6. Fail

6.1. GuyKawasaki

6.2. VlogCraighton

6.3. SabakuNoChad

6.4. onecheapmove

7. Can Improve

7.1. andomatbestshow

7.2. johnst172

8. SEO

8.1. How search engines work

8.1.1. Page Rank

8.1.2. Indexing

8.2. Keyword Research

8.3. Optimization

9. Media

9.1. HARO

9.2. Community outreach

9.3. Reverse Topsy

9.4. Blogs

10. Video

10.1. Expectation before watching

10.2. Adding graphic on the video (leanbodylifestyle)

10.3. Structure

10.3.1. Hooks

10.3.2. Teaser

10.3.3. Minimal branding (5sec)

10.4. Structure of a Good Video

10.4.1. Teaser

10.4.2. Intro

10.4.3. Peaks

10.4.4. Length

10.4.5. Ending

10.4.6. Call to Action

10.4.7. Include time for the next video

10.4.8. Teaser for the nest video

10.5. Schedule Videos

10.6. Tent Poling

11. Optimization

11.1. Annotations

11.1.1. Video Annotation

11.1.2. Inline video/channel

11.1.3. Chapters

11.1.4. Storyline

11.2. Thumbnail

11.3. Link outreach

11.4. Playlist optimization

11.5. Meta Data

11.5.1. Description

11.5.2. Tags

11.5.3. Title Tactics

11.5.4. ~ Tactic

11.5.5. Keyword Research

11.5.6. Subtitles

11.5.7. Channel Description

11.6. Longtail

12. Channel & Brand

12.1. Name

12.2. Logo

12.3. Intro

12.4. Brand is Expectation

12.5. Avatar

13. DESIGN

13.1. Photoshop

13.1.1. Logo Design

13.1.2. Fonts

13.1.3. Web vs Print

13.1.4. Touching up pictures

13.1.5. Color Palette

13.2. After Effects

13.2.1. Basic Editing

13.2.2. AE for Youtube

13.3. Typography