
1. Enablement
1.1. Content Creation
1.2. KAM Training
1.2.1. The KAM Club
1.2.2. Waybook
1.3. RFP Management
1.3.1. Nussi
1.4. Knowledge Management
1.4.1. Confluence
1.5. Competitor Intelligence
1.6. Data Intelligence
1.6.1. Apollo.io
1.6.2. Sales Navigator
1.7. Conversation Intelligence
1.7.1. Gong
1.8. KAM Performance Management
2. Operations
2.1. Account Planning
2.1.1. Membrain
2.2. Collaborative Work Management
2.2.1. Airtable
2.2.2. ClickUp
2.2.3. Notion
2.2.4. Confluence
2.2.5. Teams
2.3. Data Visualization
2.3.1. Microsoft Power BI
2.3.2. Google Data Studio
2.4. E-Sign
2.4.1. Adobe Acrobat Sign
2.5. Incentive Compensation Management
2.5.1. Kennect
2.6. Revenue Intelligence
2.6.1. Profitwell
2.7. Third-Party Reporting and Intelligence
2.7.1. DataBox
2.7.1.1. `
2.7.2. Business Reviews
2.7.2.1. Clientshare
2.8. Workflow Automation
2.8.1. Zapier
3. Core Apps
3.1. Customer Success Management
3.1.1. Totango
3.2. Marketing Automation
3.2.1. MailerLite
3.3. Sales Engagement Platform
3.3.1. Apollo.io
4. Engagement
4.1. Scheduling Automation
4.1.1. DotCal
4.2. Content Hubs
4.2.1. ContentCamel
4.2.2. Paperflite
4.3. Demo Automation
4.3.1. Wondershare Demo
4.3.2. Scribe
4.4. Digital Sales Rooms
4.4.1. Uberflip
4.5. LinkedIn
4.5.1. Sales Navigator
4.6. Video Conferencing
4.6.1. Zoom
4.6.2. Butter
4.7. Video Messaging
4.7.1. Drift
4.8. Visual Collaboration
4.8.1. Miro
4.8.2. MindMeister
4.9. Webinars
4.9.1. AirMeet
5. Infrastructure
5.1. Customer Relationship Management
5.1.1. HubSpot
6. Nice to Have
6.1. Contact Planning
6.1.1. Dex
6.2. Generative AI
6.2.1. Use Case
6.2.1.1. Price Optimization
6.2.1.2. Lead Scoring
6.2.1.3. Lead Discovery
6.2.1.4. Customer Lifetime Value Analysis
6.2.1.5. Knowledge Management
6.2.1.6. Sales Forecasting
6.2.1.7. Opportunity Scoring
6.2.1.8. Cross-Selling and Upselling
6.2.1.9. Demand Generation
6.2.1.10. Territory Optimization
6.2.1.11. Sales Content Personalization
6.2.1.12. Guided Conversations
6.2.1.13. Account Intellingence
6.2.1.14. Relationship Intelligence
6.3. Password Management
6.3.1. Keeper Security
6.4. Speech-to-Text
6.4.1. Otter.ai
7. Resources
7.1. Software Evaluation and Request Template
7.2. Application Rationalization Framework
7.2.1. Define Scope
7.2.2. List All Tools
7.2.3. Evaluate Each Tool
7.2.4. Decide What to Change
7.2.5. Plan Desired Tech Stack
7.2.6. Make a Roadmap