1. requires no prior knowledge
2. agnostic of org. structure
3. minimum steps to complete
3.1. fundamental
3.2. automation
3.3. reflects service
4. consistent
5. no dead ends
5.1. ex employee email
5.2. broken form
5.3. don't get called back
6. encourages the right behaviours for users
7. what is mcgregor service
7.1. who
7.1.1. size
7.1.1.1. £10,000,000 and up
7.1.2. people
7.1.2.1. middle managers
7.1.2.2. directors
7.1.3. markets
7.1.3.1. recycling
7.1.3.2. aggregates
7.1.3.3. plant hire
7.1.3.4. logistics/warehousing
7.1.3.5. livestock
7.1.3.6. MOD
7.2. what
7.2.1. simplifying buying and owning commercial structures
7.2.1.1. ease of expansion
7.2.1.2. speed of protection
7.2.1.3. consistent quality on every site
7.3. how
7.3.1. set packages
7.3.2. always available
7.3.3. modular structures
7.3.4. vertically aligned org
7.3.5. charge upfront
7.3.6. designed to support service
7.4. why
7.4.1. clients can only buy from companies that sell complexity and call it sophistication or that offer cheap products that create problems: mcgregor offers a valuble alternative: simple, reliable, rapid protection with robust structures.
8. enabling user to complete outcome
8.1. getting a functional structure
8.2. benefiting from using the structure
8.3. maintaining structur
9. client service flow - internal
9.1. https://mm.tt/app/map/3199832862?t=vQD8V72aN3
10. easy to find
10.1. name
10.2. consistent message
10.3. channels subtle difference
10.3.1. brand
10.3.2. conversion
11. clearly explain purpose
11.1. service description
12. set expectations
12.1. consistently speedy with all contact / service points
12.2. using simple language
12.3. low disruption
12.4. accurate info
13. explains why decisions are made
14. works in a familiar way
14.1. pre-sale
14.1.1. human interaction
14.1.2. construction drawings
14.1.3. site review
14.1.4. safe build
14.2. post-sale
14.2.1. support to install
14.2.2. expect to maintain
14.2.3. follow up on performance
14.2.4. how to expand
14.2.5. safe use