1. (by Adrián Chiogna) http://about.me/adrianchiogna
2. Increase revenues
2.1. Increase revenues from news Clients
2.1.1. Increase the number of new Clients
2.1.1.1. "Steal" clients from competitors
2.1.1.1.1. Offer a better price
2.1.1.1.2. Offer a better product
2.1.1.1.3. Offer a better place
2.1.1.1.4. Offer a better promotion
2.1.1.2. Convince people that are not yet buying this kind of product/service to do so
2.1.1.2.1. Talking directly to them
2.1.1.2.2. Talking indirectly to them
2.1.2. Increase our unitary revenue for each new Client
2.1.2.1. Increase our price
2.1.2.2. Boundle our product/service with another
2.2. Increase revenues from retourning Clients
2.2.1. Sell them an updated version of our product/service
2.2.2. Sell them a complementary product/service
3. Decrease cost
3.1. Decrease fixed cost
3.2. Decrease variable cost
3.2.1. Decrease raw material cost
3.2.1.1. Decrease the cuantity of raw materials
3.2.1.1.1. Improve the design of the product
3.2.1.1.2. Improve the production process to reduce scraps
3.2.1.2. Decrease the unitary price of raw materials
3.2.1.2.1. Use the same raw material
3.2.1.2.2. Use a substitute
3.2.2. Decrease effort cost
3.2.2.1. Decrease the cuantity of effort needed
3.2.2.2. Decrease the unitary price of effort (i.e. people) needed
3.2.3. Decrease the energy cost