Marketing Plan

1. Direct Marketing

1.1. Email

1.2. Postcards

2. Advertising

2.1. Flyers

2.2. Business Cards

2.3. Ads

3. PR

3.1. Press Releases

3.2. Media Interviews

4. Online Marketing

4.1. Website

4.2. Social Media

4.2.1. Facebook

4.2.2. Twitter

4.2.3. LinkedIn

4.2.4. Google+

4.2.5. YouTube

4.3. SEO

4.4. Customer Review Sites

4.4.1. Yelp

4.4.2. Foursquare

5. Referral Marketing

5.1. Business Networking

5.2. Student Referral Program