1. 6. Outcomes and Reflections
1.1. Strategic Clarity Achieved
1.2. Storytelling Framework Delivered
1.3. Stakeholder Kits Ready for Use
1.4. Teamwork Strengthened
1.5. Lessons Internalized
2. Key Stakeholders and Team Challenges
2.1. Internal Team Members
2.1.1. Struggled with balancing creative input and maintaining consistency in tone and branding.
2.2. Client Organization (EII) Staff
2.2.1. Faced challenges aligning internal expectations with proposed marketing strategies.
2.3. External Stakeholders (donors, schools, clinics
2.3.1. Displayed varied levels of engagement, requiring adaptive communication strategies.
3. 1. Problem Identification
3.1. Visibility Deficit Low Stakeholder Engagement Unclear Service Differentiation Week Brand Cohesion
4. 2. Research and Theoretical Frameworks
4.1. PESTEL Analysis
4.1.1. Emphasized political-economic stress and social opportunity.
4.2. Benchmarking
4.2.1. Extracted best practices from similar nonprofits.
4.3. Academic Models
4.3.1. IMC, AIDA, Content Strategy, Theory of Change
5. 3. Strategy Formulation
5.1. "Faces of EII" Storytelling Campaign
5.1.1. Content plan, ethical guidelines, cross-platform deployment
5.2. Slogan Creation
5.2.1. "From Homeless to Hopeful — Helping Youth Excel"
5.3. Social Media Plan
5.3.1. 30-day rollout with metrics and engagement tools
5.4. Referral Kits
5.4.1. Designed for counselors and case managers
6. 4. Team Roles and Execution
6.1. Leadership Rotation
6.1.1. Based on expertise and task relevanc
6.2. Feedback Integration
6.2.1. Weekly check-ins, advisor insights, mid-point corrections
6.3. Presentation Planning
6.3.1. Visual coherence, data visualization, narrative tone