Marketing plan example

1. Goals

1.1. Revenue: launch-quarter sales target

1.2. Sign-ups: trials or waitlist

1.3. Awareness: press, reviews, reach

2. Audience

2.1. Primary segment: who buys first

2.2. Personas: needs and objections

2.3. Existing customers: upgrade offer

3. Channels

3.1. Email

3.1.1. Waitlist nurture sequence

3.2. Social

3.2.1. Teaser posts and launch-day thread

3.3. Search

3.3.1. Brand and category ads

3.4. Partnerships

3.4.1. Co-marketing with two partners

4. Campaigns

4.1. Teaser: build the waitlist

4.2. Launch week: announcement and offer

4.3. Follow-up: reviews and case studies

5. Budget and timeline

5.1. Spend per channel

5.2. Key dates: teaser, launch, review

5.3. Monthly check: what gets more, what gets cut