Boardroom Briefing: The power of Google for Startups and Small Business (23/09 @ Innovation Centre)

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1. Monty

1.1. Good use of Google

1.1.1. testing environment

1.1.2. research tool

1.2. How to be on the 1st page

1.2.1. Pay for it

1.2.1.1. Google Ads

1.2.1.1.1. complex

1.2.1.1.2. Work with a Google Ad guy

1.2.1.2. $30 a day

1.2.1.3. IF IT'S A CHARITY none for profit and non taxed. free then $10,000 ad for life

1.2.2. SEO

1.2.2.1. Words do matter

1.2.2.2. stats:

1.2.2.2.1. twice on first page: 3 more views

1.2.2.2.2. three times

1.2.2.3. Search Engine Optimization Starter Guide

1.2.2.3.1. Still the bible

1.2.2.3.2. use it as a checklist when working with a SEO guy

1.2.3. Google My Business (business local)

1.2.3.1. need to claim it

1.2.3.2. need to have a google + business

2. Emma Monroe

2.1. CEO of YOSM

2.2. Use Author Rank as a free tool for SEO

2.3. Tools for startup

2.3.1. Google Hangout

2.3.1.1. HD Skype

2.3.1.1.1. Meeting with Clients

2.3.1.1.2. Deliver Training Courses

2.3.1.2. private and public

2.3.1.3. Do Hangout to talk about your food

2.3.1.4. Record in Youtube

2.3.1.4.1. can add links of products talked about

2.3.1.4.2. Showcase

2.3.1.5. Integrate it into your website

2.3.2. Helpouts

3. Cathy

3.1. Great Content

3.1.1. Tell a story

3.1.2. new and relevant content all the time

3.1.2.1. Use Hootsuite to broadcast

3.1.2.2. When you post on FB it's only 6% instead of 15% of follower . Need pay account now

3.1.2.2.1. google plus is still free

3.1.2.3. Blog

3.1.3. keywords

3.1.4. linking back

3.1.5. reviews on google plus

3.2. What made a big change

3.2.1. linking them all together

3.2.2. google plus

3.2.3. youtube channel

3.2.4. Google my business