Measurement

1. Reputation

1.1. Qualitative

1.1.1. Sentiment

1.1.2. Attributes

1.2. Quantitative

1.2.1. Credibility/authority

1.2.2. Awareness

1.2.3. Ratings

1.2.4. Awards

2. People

2.1. Reposts

2.2. Sentiment

2.3. Engagement

2.4. Influence

3. Questions to answer

3.1. What content is popular?

3.2. What campaigns achieve our goals?

3.3. What content drives people to our goals?

4. Engagement

4.1. Quantity

4.1.1. Comments

4.1.2. Fans/followers/reach

4.1.3. Page hits

4.1.4. Unique visitors

4.1.5. Visitors

4.1.6. Repeat visitors ("loyalty")

4.1.7. Subscribers

4.1.8. Ratings

4.1.9. Reposts

4.1.10. Conversions

4.1.11. Posts

4.1.12. Sales/revenue

4.2. Quality

4.2.1. Length/size

4.2.2. Quality

4.2.3. Sentiment

5. Factors/issues

5.1. Authenticity