Social Media Marketing
por Kamran Zahid
1. Connect. as soon someone comes in our network, he/she should be added on linkedin.
2. Google Plus
2.1. Add friends in circles
2.1.1. TLF - Those who are family members
2.1.2. Marketing - Those whose are suggested via Google plus
2.2. Post on regular basis. Family members would get an exclusive post as well. Sharing top tips, messages, personal audio/video message of trainers etc
3. Facebook
3.1. Profile
3.1.1. Add emails to google account & then import contacts, friend them, & make lists if possible
3.1.2. Posts on daily basis
3.1.3. different top notch schools, universities & institutions can be added in profile. This would attract a lot of traffic
3.2. each workshop could be made as an event.
3.3. Page
3.3.1. Invite all emails to like the page
3.3.2. Regular posts
3.4. Events
3.5. Groups
3.5.1. Groups of STM & SCV & VNR to be made
3.5.2. Participants to be added on last day of the workshop
3.6. Photos
3.6.1. Photos of the training can be posted, while tagging the participants
4. Twitter
4.1. Develop hashtags
4.2. Follow participants
4.3. emails can be imported in bulk
5. Linkedin
5.1. TL Family group should be made & actively run
5.2. A general group too should be run
5.3. Digital Certificates
6. Youtube
6.1. To focus on international market
6.2. Short video advice on weekly basis
6.3. advice of the month
6.4. advice of the year
6.5. Ask a question
7. Vimeo
8. Dailymotion
9. Google Maps
9.1. Add clients/family members on a map
9.2. Leads should be added on separate map
9.3. Those who are not on GMaps, can be suggested to do so. This will add a value in their business.
9.4. In reviews, it could be mentioned that TL Family members are here in this place.
10. Policies
10.1. Content instructions
10.2. approval process & authority
10.3. Monitoring & Evaluation
10.3.1. Proper reports (auto) on weekly & monthly basis