Generation X
por Jorge Tanamachi
1. Gen-X as a customer
1.1. Influenced by the boom of consumism
1.1.1. Importance of brands
1.2. Bluffing their success
1.2.1. High profile lifestyle
1.3. Shoppers of both digital and traditional chan.
2. Gen-X at work
2.1. Skeptical about employers
2.1.1. Tendency for changing jobs
2.2. Climb to managerial positions quickly
2.2.1. 30-40 years old
2.3. Pursue graduate studies (MBA)
2.3.1. Key to generate loyalty
3. Who are them?
3.1. Born between 1960 and 1984
3.2. Hard to understand for Baby boomers
3.3. A rebel generation
3.3.1. Raised during the Cold War
4. How are they different?
4.1. Interest on IT
4.1.1. Computers, videogames, internet
4.2. Entrepreneurial spirit
4.2.1. 4/5 of the new companies
4.3. Appreciate the value of family
4.4. Practice a religion
5. a
5.1. a
5.2. a
5.2.1. d
5.2.2. sdf