TIC

Create a Market Plan for introducing a new product or brand

Comienza Ya. Es Gratis
ó regístrate con tu dirección de correo electrónico
Rocket clouds
TIC por Mind Map: TIC

1. Con el apoyo de estas tecnologías resulta posible concebir modelos pedagógicos más flexibles y cualificados en cuanto al funcionamiento las experiencias de aprendizaje que se ofrecen al alumno.

2. INFORMACION

2.1. REDES SOCIALES

2.2. ALMACENAMIENTO Y DESCARGA DE DOCUMENTOS

2.3. INVESTIGACIÓN Y SU RESULTADO

2.4. CAPACITACIÓN E INFORMACIÓN REQUERIDA VÍA INTERNET U OTROS

2.4.1. Training

2.4.2. Channels

2.4.3. International

2.4.4. Public Sector

2.4.5. Sales

2.4.6. Marketing Communications

2.4.7. Product Management

3. COMUNICACION

3.1. La idea de tecnología se asocia a los conocimientos, las técnicas y los dispositivos que posibilitan la aplicación del saber científico. Comunicación, por su parte, se vincula a la transmisión de información entre un emisor y un receptor que comparten un mismo código.

3.2. MENSAJES POR TEXTO

3.3. MENSAJES POR VÍA "VOZ"

3.4. MENSAJE POR CORREO ELECTRONICO

3.5. MENSAJE POR VÍDEO E IMÁGENES

4. TECNOLOGIA

4.1. Las nuevas tecnologías de la información y comunicación eligen a la vez un conjunto de innovaciones tecnológicas pero también las herramientas que permiten una re definición radical del funcionamiento de la sociedad.

4.1.1. Situational Analysis / Drivers

4.1.1.1. What is driving us to do this?

4.1.1.2. SWOT Analysis

4.1.1.2.1. Strengths

4.1.1.2.2. Weaknesses

4.1.1.2.3. Opportunities

4.1.1.2.4. Threats

4.1.1.3. Customer Findings - What have we learned from customers?

4.1.2. Competitive Analysis

4.1.2.1. Do we have competitors and threats in these target markets with the proposed offerings?

4.1.2.2. What are our competitors doing and how are they positioning?

4.1.2.3. How do we position against each competitor?

4.1.3. Target Customer(s)

4.1.3.1. Buyer Profile

4.1.3.1.1. Title

4.1.3.1.2. Industry

4.1.3.1.3. Geography

4.1.3.1.4. Business Size

4.1.3.2. Influencer Profile

4.1.3.3. User Profile

4.1.3.4. What do customers want and need?

4.1.3.5. What business problems do each of these customers have?

4.1.4. Customer Segmentation

4.1.4.1. Which customers or sets of customers do we sell to?

4.1.4.2. What are the target market segments that we want to go after?

4.1.4.3. What are the distinct problems for each segment of the market?

4.1.5. Total Available Market

4.1.5.1. New Prospects

4.1.5.1.1. How much of each target segment have we penetrated?

4.1.5.1.2. How much opportunity is available in each target segment?

4.1.5.2. Existing Customers

4.1.5.2.1. Can we up-sell existing customers?

4.2. COMPUTADORES, TABLETS  O SMARTPHONE

4.2.1. Service Offer

4.2.1.1. What are we selling?

4.2.1.2. Product Definition

4.2.1.3. Pricing

4.2.1.4. Packaging

4.2.1.5. Positioning

4.2.2. Value Proposition

4.2.2.1. What is the Value Proposition to the Customer?

4.2.2.2. What pain are we solving?

4.3. MAQUINARIAS CON FUNCIÓN INDIVIDUAL

4.3.1. Revenue Forecasts

4.3.1.1. Revenue and P&L Forecast (5 Years)

4.3.1.2. Revenue should be split out quarterly

4.3.2. Cost Analysis

4.3.2.1. Should include a description of the costs in entering this business and profitability analysis

4.3.3. Profitability Analysis

4.3.3.1. P&L for the offer to include gross margin, net income and break even analysis.

4.4. AUTOS CON PROGRAMACIONES AVANZADAS

4.4.1. Sales Strategy

4.4.1.1. Direct Sales Strategy

4.4.1.2. Inside Sales Strategy

4.4.1.3. Channel Sales Strategy

4.4.2. Partner Strategy

4.4.2.1. Channel Strategy

4.4.2.1.1. What 3rd party channels should we consider for reselling this service?

4.4.2.2. Technology Partnerships

4.4.2.2.1. What technology vendors (if any) do we need to work with to execute on this plan?

4.4.2.3. Solutions Partners

4.5. HERRAMIENTAS O MAQUINAS ESPECIALES PARA LA MEDICINA Y FUNCIÓN DE ELLA

4.5.1. Positioning & Messaging

4.5.1.1. What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)

4.5.1.2. How do we communicate internally?

4.5.1.3. How do we communicate externally?

4.5.2. Promotion Strategy

4.5.2.1. Marketing Programs (Installed base versus new prospects)

4.5.2.2. Advertising (Publications, etc.)

4.5.2.3. Analyst Relations (Target Analysts)

4.5.2.4. Public Relations

4.5.2.5. Events (Trade shows, SEO/SEA, Seminars)

4.5.2.6. Webinars

4.5.3. Demand Generation & Lead Qualification

4.5.3.1. How do we generate and qualify new leads for the target offer?

4.5.3.2. Prospect Lists

4.5.3.3. Key Questions to Ask

4.5.3.4. Sales Collateral

4.5.3.5. Presentations

4.5.3.6. Data Sheets

4.5.3.7. White Papers

4.5.3.8. ROI Tools

4.5.3.9. Other Sales Tools (web site, etc.)

4.6. JUEGOS DE ALTA DIMENCION Y CON CAPACIDAD DE IMAGINACIÓN REAL

4.6.1. Numbers, budget, waterfall, break-even (cost>leads>trials>deals)

4.6.2. Sales Programs

4.6.3. Accelerated Learning Strategy, Controls, Metrics

4.6.4. Include feedback loops

4.6.5. Include financial metrics (definition of success)

4.6.6. Pipeline reports, etc…

4.7. ALTO CONTENIDO DE CIENCIA PARA LA SALUD

4.7.1. M&A?

4.7.2. Risk Analysis & Mitigation