Coca-Cola

1. History

1.1. Coca Cola Truck

2. Brand Image

2.1. Red Disc logo

3. Taste

3.1. Refreshing

3.1.1. Bubbles

4. Popularity

4.1. Celebrities

4.1.1. Global Brand

5. Soft Drink

5.1. Red Can

5.1.1. Thirst quenching

6. Emotion

6.1. Happiness - "Happiness in a bottle"

7. Experience

7.1. Refreshment

8. Product

8.1. Coke, Diet Coke, Coke Zero

9. Loyalty

9.1. Top Brand

10. Sustainability

11. Innovational