The Fundamentals of Business
por Matthias Eyford
1. Posistioning
1.1. Strategize
2. Ethics
2.1. Stakeholder Theory
2.2. Friedman Doctrine
3. Value Based Management
4. Analysis Tools
4.1. S.W.O.T.
4.2. Fishbone Diagram
4.3. Urgency/Importance Matrix
4.4. Case Methodology
5. Disciplines of Business
5.1. Accounting
5.1.1. 3 Statements
5.1.2. GAAP
5.2. Decision Driven Marketing
5.3. Operations
5.3.1. Supply Chain Management
5.3.2. 'Transformation'
5.3.3. Forecasting