1. Partners
1.1. Neurosky: http://neurosky.com/for-developers/
1.1.1. ECG Cardiochip developer
2. Main objectives
2.1. Promote an active lifestyle and good sitting posture
2.2. Help users make more informed lifestyle decision
2.3. Reduce diseases caused by a sedentary lifestyle
2.4. Reduce back pain and health issues caused by improper sitting habits
3. Finance
3.1. Cost of production
3.1.1. Materials required
3.1.1.1. Where to find Supplier
3.1.2. Capital required
3.2. Consideration for selling price
3.3. Marketing costs
3.4. Location costs
4. Target Market
4.1. Computer users
4.1.1. Office Workers
4.1.2. Teenagers who often play computer/video games.
4.1.3. Home Owners
5. The Issue
5.1. In Singapore, average office worker spends in excess of 80,000 hours (9.13 years) sitting down over their working life
5.1.1. Since forced to sit, make the best out of it
5.2. Prolonged sitting can lead to several diseases e.g. cardiovascular disease and diabetics
5.3. Improper sitting lead to uneven distribution of load, cause uneven stress on the spine
6. Competitors
6.1. Direct Competitors
6.1.1. Axia office chair
6.1.2. Wislin office chair
6.1.3. OSIM office (massage) chair
6.2. Indirect Competitiors
6.2.1. OGAWA
7. Unique Value Proposition
7.1. Customisable Smart Backrest
7.1.1. Equipped with sensors that vibrate/sends notification if individual sits for >4hours. Resets once they have gotten up
7.1.2. E-textile senses weight distribution and advises on how to adjust oneself for better posture
8. The Solution
8.1. Back Rest
8.1.1. Functions
8.1.1.1. To improve posture & provide the necessary support to spine
8.1.1.2. Upon sitting for >4hrs the attached will vibrate, notifying user to move around
8.1.1.3. Reduce joint pain and the risk of diseases
8.1.2. Key Features
8.1.2.1. Back rest made of memory foam to further provide customisation, to further 'mold' the seat shape to the back of the user
8.1.2.2. E-textile material used that will be able to sense weight distribution
8.1.2.2.1. Linked to the app and will notify user to readjust to a position better for posture
8.1.2.3. Sensor that will vibrate/notify user when they have sat for >4hours
8.1.2.3.1. Will reset once the weight is lifted off signifying that the user has gotten up from their seat
8.1.3. Looks
8.1.3.1. A small range of attractive, colourful covers for the memory foam
8.1.3.2. Each line of back rests is designed for a specific body type to suit the different customer needs. (specific height range, back type)
8.1.3.3. Covers will be removable so as to allow customers to wash and customize their back rest, changing the colour/design.
8.1.3.4. Straps available to easily slide on or off the backrest
8.2. Wearable
8.2.1. Functions
8.2.1.1. Keeps track of stress level, heart rate and fatigue using CardioChip ECG
8.3. E-textile sitting sheet
8.3.1. Functions
8.3.1.1. To detect the seating posture of users
8.3.1.2. To improve improper seating posture that can cause burden to spine
8.4. App
8.4.1. Functions
8.4.1.1. Tracks the amount of hours spent sitting down
8.4.1.2. Provides advice about moving around often
8.4.1.3. Heart rate
8.4.2. Collaborate with existing health apps