Buying Cycle

1. Search Engine Land

1.1. Awareness

1.1.1. New node

1.2. Information Search

1.2.1. Comparison

1.2.2. Buying Tips

1.3. Alternative Evaluation

1.3.1. Features

1.3.2. Benefits

1.4. Purchase Decision

1.4.1. Offers

1.4.2. Discounts

2. Carole

2.1. Latent need

2.2. ???

2.3. Comparing

2.4. Ready to buy