1. I regretted the minute I pressed share
1.1. Regretting posts
1.1.1. What people regret posting?
1.1.1.1. Sensitive content
1.1.1.1.1. Alcohol and illegal drug use
1.1.1.1.2. Sex
1.1.1.1.3. Religion and politics
1.1.1.1.4. Profanity and obscenity
1.1.1.1.5. Personal and family issues
1.1.1.1.6. Work and company
1.1.1.2. Content with strong sentiment
1.1.1.2.1. Negative and offensive content
1.1.1.2.2. Arguments
1.1.1.2.3. Lies and secrets
1.1.2. Why do people make regrettable posts?
1.1.2.1. Intended puposes
1.1.2.1.1. It's cool
1.1.2.1.2. It's funny
1.1.2.1.3. Venting frustration
1.1.2.1.4. Good intentions
1.1.2.1.5. I didn't think about it
1.1.2.1.6. "Hot" states
1.1.3. How posts become regrets?
1.1.3.1. Unforeseen or ignored consequences
1.1.3.1.1. Unintended audience
1.1.3.1.2. Underestimated consequences
1.1.3.2. Unfamiliarity with or Misunderstanding of SNS
1.1.3.2.1. Facebook usability problems
1.1.4. How do users avoid or handle regrets?
1.1.4.1. Rules for information sharing
1.1.4.2. Delay
1.1.4.3. Decline or ignore requests
1.1.4.4. Self-censoring
1.1.4.5. Self-cleaning
1.1.4.6. Apologize
1.1.4.7. Read but not post
1.1.4.8. Select appropriate communication channel
1.1.4.9. Use privacy settings
1.1.4.10. Multiple accounts for auditing
1.1.4.11. Fake names or status
1.1.4.12. Friends' and parents' advice
1.2. Main conlusions
1.2.1. 23% of the 340 participants had experienced regret. If this is the case for all users in Facebook, millions of people are having similar experiences
1.2.2. Mental models
1.2.2.1. Proactive
1.2.2.2. In situ
1.2.2.3. Reactive
1.2.3. Focus
1.2.3.1. Young people focus on social rank
1.2.3.2. Professionals focus on creating a professional (formal) and personal (informal) boundaries
1.2.3.3. Older users apply simpler models like "share most" or "not share at all"
1.2.4. No regrets regarding education or financial topics
1.2.5. Other types of regret
1.2.5.1. Action
1.2.5.1.1. Regret in the short term
1.2.5.2. Inaction
1.2.5.2.1. Regret in the long term
2. Other ways in which you are defined
2.1. Quizzes online
2.2. Your likes on places outside Facebook
2.3. Your web browsing habits
2.4. What others say about you
3. How to get in control
3.1. If you upload it, or send it, you lose control
3.2. Here is the proof
3.2.1. 1996
3.2.1.1. Photo
3.3. Practice that separation between professional and personal lives
3.4. Learn about privacy settings and how your information is used
4. http://tiny.cc/regret
5. Impression management
5.1. The presentation of self in every day life
5.1.1. Book