Top 10 tips on choosing your online text analysis tool.

1. A summary of an insightful presentation by Anna Tomkowicz, Freshminds UK

2. Make sure you have clear business objectives before you commit to online text analytics

3. Don't try to distil the analysis to a single metric

4. Use multiple data sources & robust sampling techniques

5. Tools change each week: Stay abreast of developments and changes. Maintain contact with the providers

6. Challenge the findings

7. Check which areas your tool is monitoring

8. Check how the tool recognises location or nationality

9. How recent is your data?

10. Automated sentiment analysis is difficult

11. Emerging topics are sensitive to search

12. This was taken from the excellent #newMR online conference