1. Origen
1.1. Segunda revolución industrial
1.2. Conformación de imperios coloniales (sigloXIX)
1.3. Lograr mayor alcance de dominios Territoriales
1.4. Producción Industrial
2. Carrera por la colonización
2.1. Naciones más desarrolladas
2.1.1. Service Offer
2.1.1.1. What are we selling?
2.1.1.2. Product Definition
2.1.1.3. Pricing
2.1.1.4. Packaging
2.1.1.5. Positioning
2.1.2. Value Proposition
2.1.2.1. What is the Value Proposition to the Customer?
2.1.2.2. What pain are we solving?
2.2. Naciones Europeas y Estados Unidos de Norteamérica
2.2.1. Revenue Forecasts
2.2.1.1. Revenue and P&L Forecast (5 Years)
2.2.1.2. Revenue should be split out quarterly
2.2.2. Cost Analysis
2.2.2.1. Should include a description of the costs in entering this business and profitability analysis
2.2.3. Profitability Analysis
2.2.3.1. P&L for the offer to include gross margin, net income and break even analysis.
2.3. Expansión Colonial e Imperialismo Económico
2.3.1. Sales Strategy
2.3.1.1. Direct Sales Strategy
2.3.1.2. Inside Sales Strategy
2.3.1.3. Channel Sales Strategy
2.3.2. Partner Strategy
2.3.2.1. Channel Strategy
2.3.2.1.1. What 3rd party channels should we consider for reselling this service?
2.3.2.2. Technology Partnerships
2.3.2.2.1. What technology vendors (if any) do we need to work with to execute on this plan?
2.3.2.3. Solutions Partners
2.4. Países menos desarrollados fueron sometidos
2.4.1. Positioning & Messaging
2.4.1.1. What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)
2.4.1.2. How do we communicate internally?
2.4.1.3. How do we communicate externally?
2.4.2. Promotion Strategy
2.4.2.1. Marketing Programs (Installed base versus new prospects)
2.4.2.2. Advertising (Publications, etc.)
2.4.2.3. Analyst Relations (Target Analysts)
2.4.2.4. Public Relations
2.4.2.5. Events (Trade shows, SEO/SEA, Seminars)
2.4.2.6. Webinars
2.4.3. Demand Generation & Lead Qualification
2.4.3.1. How do we generate and qualify new leads for the target offer?
2.4.3.2. Prospect Lists
2.4.3.3. Key Questions to Ask
2.4.3.4. Sales Collateral
2.4.3.5. Presentations
2.4.3.6. Data Sheets
2.4.3.7. White Papers
2.4.3.8. ROI Tools
2.4.3.9. Other Sales Tools (web site, etc.)
2.5. Países europeos imponen sus ideas y negocios
2.5.1. M&A?
2.5.2. Risk Analysis & Mitigation