1. What is R & D?
1.1. investigative activities to
1.1.1. improve existing product
1.1.2. develop new products
1.2. Why do?
1.2.1. improve product lines
1.3. What industries spends the most on R & D?
1.3.1. pharmaceuticals
1.3.2. Semiconductor
1.3.3. software/technology
1.4. Focuses on
1.4.1. long-term profitability of company
1.5. Many use ROI to see if money well spent on R & D
2. 2 Types of Research
2.1. Basic
2.1.1. systematic study aiming at
2.1.1.1. more complete knowledge & understanding of a concept
2.1.2. characteristics
2.1.2.1. 1st step in R & D
2.1.2.2. provides comprehensive understanding of information
2.1.2.3. time-consuming
2.1.2.4. less expensive than applied
2.2. Applied
2.2.1. determining & developing
2.2.1.1. products
2.2.1.2. policies
2.2.1.3. operational processes
2.2.2. Characterstics
2.2.2.1. detailed
2.2.2.2. complex
2.2.2.3. more expensive than basic
3. 2 Basic Structures
3.1. staffed with engineers
3.1.1. who develop new products via extensive research
3.2. staffed with industrial scientists or researchers
3.2.1. do applied research to facilitate
3.2.1.1. development of future products
3.2.1.2. improvement of current products