Murphy SWOT Analysis

1. Threats

1.1. Weaknesses

1.1.1. London and CIS office are struggling

1.2. External roadblocks

1.2.1. Compliance issues

1.3. Marketplace changes

1.3.1. No online tracking

1.4. Economic conditions

1.4.1. Many large competetors

2. Strengths

2.1. What we do well

2.1.1. Exports to West Africa

2.2. Our advantages

2.2.1. Longevity West Africa founded 1975

2.2.2. Well known in Nigeria

2.3. Assets

2.3.1. Nigeria

2.3.2. In house packing

2.4. Resources

3. Weaknesses

3.1. What could we do better?

3.2. External criticism

3.3. Vulnerabilities

4. Opportunities

4.1. Known

4.2. Trends

4.3. Environmental changes

4.4. New products

4.5. New technologies