1. Swarovski Campus 311 & Manufaktur
1.1. Personel
1.1.1. KAM
1.1.2. Tour Guide
1.1.2.1. Has traveled with the Client
1.1.3. Specialist
1.1.3.1. Cutting Machine
1.2. Official Welcome
1.2.1. Tour LEAD
1.2.2. Access Passes
1.2.3. White Lab Coats - Client Customised
1.3. Introduction to Manufaktur
1.3.1. The Story
1.3.2. Itinery Explaination
1.3.3. Fashion Library
1.4. Historic Cutting Machines
1.4.1. Specialist
1.4.1.1. Story
1.4.1.1.1. Where/Why/How/Who/When
1.4.1.1.2. DNA
1.4.1.2. Display of Crystal from the Archives taht werer preduced with the machine
2. Invitations
2.1. Personalised
2.1.1. Clients Segmentation =
2.1.1.1. Identify Enticements
2.1.1.2. Create Anitisipation
2.1.2. Format
2.1.2.1. Quality
2.1.2.2. Unique to the Client & that Visit
2.2. Based on Qualification Phase and Document
2.3. Internal Invitation
2.3.1. Engagement through the Portal
2.3.2. All required experts are aligned based on the need of the visit
2.3.3. Deliverables agreed
2.4. Invitation Accepted
2.4.1. Agenda Booked
2.4.2. Customised Visit Preparation
3. Customised Visit Development
3.1. Agenda
3.1.1. What/Where/When
3.1.2. Visit Agenda Approved by Management (includes all )
3.1.3. Agenda
3.2. Client Expectation
3.3. Client Information
3.3.1. Industry Segment??
3.4. Experts prepare "Client/Visit" Specific Documentation/Product etc......TBC
3.4.1. Based on Qualification Document
3.4.2. Based on the current Brand Digest of the Client
3.4.3. All Experts Align their Proposals
3.5. People Resources Allocated and Agreed
3.5.1. KAM
3.5.2. Crystal Designer
3.5.3. Product Manager
3.5.4. Section Managers
3.5.5. TOUR LEAD
3.5.6. Attendance Approval Process
3.6. Create the Client Visit - Itinerary
3.6.1. In Hotel when they arrive
4. Qualification Phase
4.1. KAM Reviews Accounts and Requests
4.2. Client Requests
4.3. Parameters
4.3.1. Past Orders
4.3.2. Relationship
4.3.3. Portal Engagement
4.3.3.1. Saved Crystals
4.3.3.2. Level of Interest
4.3.3.3. Inspiration & Tools
4.3.4. Changes within the Brand
4.3.5. Innovations
4.3.5.1. Requested by Clients
4.3.5.2. Driven by Swarovski
4.4. Define Client Expectations of Visit
4.4.1. Client Segmentation
4.5. FORMAT OF QUALIFICATION DOCUMENT
4.5.1. Automate
5. Client Arrives in Austria
5.1. Hotel
5.1.1. Welcoming Note
5.1.1.1. Personalised
5.1.1.2. Enviromental
5.1.2. Flowers
5.1.3. Itinerary
5.2. Transit from Airport
5.2.1. Luxury Car
5.3. Transit to and from Swarovski
5.3.1. Luxury Car
6. Arrival at Swarovski
6.1. Welcomed By Swarovski Representative
6.1.1. KAM
6.1.2. Introduced to TOUR GUIDE
6.1.2.1. Consider Language
6.2. Swarovski Corporate Archives
7. Swarovski Corporate Archives
7.1. Personalised
7.1.1. Using Client Brief
7.1.2. Historic Collaborations with the Brand
7.2. Personel
7.2.1. KAM
7.2.2. Tour Lead/Guide
7.2.3. Archive Specialist
7.2.4. Crystal Designer
7.3. Time Spent ?
7.4. Heritage Story is begun
7.5. Imprint OUR Brands Value
7.6. WE develop an understanding of the Brands DESIRES/NEEDDS
7.6.1. App developed for Tour Guide
7.6.1.1. Save Crystal Preference
7.6.1.2. Live messaging/information to the Visit team so any adaptions can be made
7.7. ALTERNATIVE - BESPOKE Experience in Manufaktur
8. The Terrace & Shop Floor
8.1. Large Chandelier
8.1.1. Top Secret
8.1.1.1. In Crystals
8.2. Personel
8.2.1. Shop Floor Workers
8.2.2. KAM
8.2.3. Tour Guide
8.2.4. Shop Floor Lead
8.3. The Terrace
8.3.1. Intro to the Shop floor
8.3.2. Innovation
8.3.3. Swarovski - TODAY
8.3.4. The Objectives of THIS Shop Floor
8.3.4.1. Projects
8.3.4.2. Segments
8.3.5. Creation
8.4. the Shop Floor
8.4.1. Introductions to Workers
8.4.1.1. Interact with Workers & Craftsmen
8.4.2. Story
8.4.2.1. Special to Swarovski- Explained
8.4.2.1.1. Uniquieness
8.4.2.2. Techniques
8.4.2.3. Green - Enviroment
8.4.2.4. Crystals are used at each station to show the process of creation
9. SP Showroom
9.1. Personel
9.1.1. Tour Guide
9.1.2. KAM
9.1.3. Crystal Designer
9.1.4. Product Specialists
9.2. Client Industry Specilist (e.g Fashion)
9.3. Product
9.3.1. Latest Collection
9.3.2. Inspiration Tools
9.3.3. Pre Selected Product from KAM
10. Lighting Showroom
10.1. Inspiration
10.2. Innovation
10.3. Artist Collaboration
11. Application Centre
11.1. Personel
11.1.1. KAM
11.1.2. Tour Guide
11.1.3. Application Leads - Creativity & Production
11.2. Flags & Inspirations
11.3. Interaction with Craftsmen
11.4. Innovation
11.5. Story
12. Backstage Closet
13. Lounge
14. Social Area
14.1. Luxury Environment
14.2. Luxury movement
14.3. Luxury Language
14.4. Luxury Work Enviormnet
14.5. Company Culture - Luxury & Community
15. Meeting Room
15.1. Personel
15.2. Archives
15.3. Possibilities
15.3.1. Prototypes
15.3.2. Design
15.4. Innovations
15.5. Proposal Discussions
15.6. Customer Portal Discussion
16. Business Lunch
16.1. Personel
16.1.1. Possible SNR Management Attendance
16.1.2. Very Selective based on Skills and Client Knowledge
17. Further Meetings
17.1. Prototype Handover
17.2. Define WHAT NEXT?
18. Signature Wall/Group Picture & Farewell
18.1. The Client is Given the Specific Engraved (Clinet name and Date) Crystal as a gift and the Crystal Creation Scap book
18.1.1. Process = TBC
19. Crystal World
19.1. Personel
19.1.1. Crystal World Tour lead
19.1.2. KAM
19.2. Inspiration
19.2.1. Artistic Work
20. Post Visit
20.1. Thank you Letter
20.1.1. Handwritten
20.1.2. Gift
20.1.3. Prototypes/Samples
20.2. Follow Up Brief
20.3. Internal
20.3.1. Reports
20.3.1.1. Through Portal
20.3.1.2. Each Specialist
20.3.1.2.1. Immediate
20.3.1.2.2. Clients Impresions
20.3.1.2.3. Clients Intrests
20.3.1.2.4. Clients Comments
20.3.1.3. Suggestion to KAM
20.3.1.4. Comments on Improvements
20.4. Client Report
20.4.1. On the Portal
20.4.1.1. Suggested in Thank you Letter