PR&Marketing strategy(Continental group)

1. Printed

1.1. Not popular anymore. CG: magazine

1.2. articles published in other countries: FORBES, ESCAPE, etc.

1.3. being creative. for ex, CG maximized 3 nights in the hotel in exchange for publishing an article in a magazine

2. Universities

2.1. Being a part of Carrier days is a PR activity

3. bloggers: exchanging nights in hotel for PR. 30-40 bloggers a week come to stay

4. Electronic

4.1. Following trends of PR but making extraordinary.For ex, instead of Xmas postcards making a Maniquen Challenge video

4.1.1. homepage looks and functions well on mobile!!!Majority of people book via mobile

4.1.2. social media: linkedin, instagram

5. Internal Communications

5.1. worker of the year

5.2. rewarding employees. making them feel better