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Marketing Planning 2018 により Mind Map: Marketing Planning 2018

1. CRM System

1.1. Offline

1.1.1. Tele-communication

1.2. Online

1.2.1. Email

1.2.2. Facebook Page

1.2.3. Instagram

1.3. Paracetamol

2. Channel of communication

2.1. Online

2.1.1. Social Media

2.1.1.1. Wechat

2.1.1.1.1. 2 Times Per Month

2.1.1.2. Facebook

2.1.1.2.1. 2 Times per month

2.1.1.3. Instagram

2.1.1.3.1. 2 Times Per Month

2.1.1.4. Whatsapp

2.1.1.4.1. only CRM

2.1.2. Website

2.1.2.1. Email

2.2. Offline

2.2.1. Telecommunication

2.2.2. Newsletter

2.2.3. Walk-in

3. Promotion

3.1. Mainly focus on consumer experience

3.2. Free Tester

3.3. Free Facial

3.4. Festive Promotion

4. Targeted Segmentation

4.1. SWOT Analysist

4.1.1. Our own

4.1.2. Competitors

4.1.2.1. Celbos

4.1.2.2. DynaCosmo

4.2. Geographical

4.2.1. Local

4.2.1.1. Penang

4.2.1.1.1. Main City

4.2.1.2. Kuala Lumpur

4.2.1.2.1. Second City

4.2.1.3. Johor

4.2.1.3.1. Third City

4.2.1.4. Sabah

4.2.1.5. Sarawak

4.2.1.6. Perak

4.2.2. International

4.2.2.1. Indonesia

4.2.2.2. Philippine

4.2.2.3. Hong Kong

4.2.2.4. China

4.3. Demographic Environment

4.3.1. Gender

4.3.1.1. Not specific

4.3.2. Age

4.3.2.1. 25-60

4.3.3. Occupation

4.3.3.1. Business Entrepreneur

4.3.3.2. Professional

4.3.4. Education

4.3.4.1. University

4.3.4.2. College

4.3.4.3. Secondary

4.3.5. Income

4.4. Potential Customers List

4.4.1. Slimming Centre

4.4.2. Beauty Salon

4.4.3. Clinic

4.4.4. Entrepreneur

4.4.5. Education (Academy)

5. Content Planning

5.1. Professional 40%

5.1.1. Crafting

5.1.1.1. Servicing

5.1.1.2. Sourcing

5.1.1.3. Research & Development

5.1.1.4. Running sample test

5.1.1.5. Scale (Measurement)

5.1.1.6. Designing

5.2. Fear's of human 20%

5.2.1. Fear of getting old

5.2.2. Fear of death

5.2.3. Fear of Poisoned

5.2.4. Fear of Germophobia

5.2.5. Fear of Social Phobia

5.2.6. Fear of Loneliness

5.3. Stories Telling 10%

5.3.1. Product

5.4. Festive 5%

5.4.1. Deepavali

5.4.2. Breast Cancer

5.4.3. Christimas

5.5. Customization 5%